Nielsen Company

Research Leverages Nielsen’s Measurement Tools to Show Impact of Online Video Campaign on In-Store Sales of Air Wick Brand

SAN FRANCISCO, CA, May 20, 2010 — BrightRoll, a branded video advertising network, today released the results of its Video Impact study in conjunction with global CPG leader Reckitt Benckiser (RB).

The study, which was conducted using Nielsen’s NetEffect product, found that a five-month online video campaign for Air Wick Freshmatic and Scented Oils generated a 6 percent lift in in-store sales, outperforming other measured digital campaigns for RB’s products.

Brand.net, Vizu and Nielsen combine online attitudinal and offline purchase data measurement, allowing brands to optimize Media during campaigns to increase offline sales

SAN MATEO, Calif. (March 8, 2010) – Brand.net, an independent demand-side platform for Brand advertising, today announced the results of a joint research study with Vizu and Nielsen demonstrating that increased purchase intent during an online campaign translated into significant increased in-store product sales for up to six weeks after the campaign completed.

NEW YORK, NY – February 24, 2010 – U.S. ad spending declined nine percent in 2009, according to preliminary figures released today by The Nielsen Company. Spending fell an estimated $11.6 billion to a total of $117 billion last year.

The figures continue a trend of at least six straight quarters of negative growth in the ad industry, but it’s a trend that shows evidence of slowing down. In the previous two quarters, Nielsen reported declines of 15.4% and 11.5%.

New York, USA – November 12, 2009 – The Nielsen Company B.V., a leading global information and media company, today announced its financial results for the three and nine months ended September 30, 2009.

Reported revenues for the three months ended September 30, 2009 were $1,250 million, a decrease of 1% over reported revenues for the three months ended September 30, 2008 of $1,260 million. Excluding the impact of currency fluctuations*, revenues for the three months increased 3%.

First Online Ad Platform to Implement Nielsen PRIZM Segments at the Household-level

New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people most likely to buy their products and services.

Industry Leader Joins Nielsen to Help Marketers Connect with Consumers

New York, New York, October 14, 2009 - The Nielsen Company, the world’s largest provider of consumer and media information and analytics, today announced that Steve Hasker will join the company in the newly created role of President, Media Product Leadership and Advertiser Solutions, effective November, 2009.

Total Video Streams Viewed Online Increase 25 Percent Year-Over-Year

New York, NY – October 12 2009 – The Nielsen Company today reported overall online video usage and top online brands ranked by video streams for September 2009.

Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by 25 percent growths in total streams and time per viewer.

IRVINE, CA, September 22, 2009 — Local.com Corporation (NASDAQ: LOCM), a leading local search site and network, today announced that their flagship search site www.local.com, has been ranked as the 10th largest search engine in the U.S. by the Nielsen Company.

The Nielsen Company reported their MegaView Search data for the top U.S. search providers for August 2009. Nielsen MegaView search data includes total searches, unique searchers, and search share, among other search figures.

Total Searches Increase 5 Percent Month-Over-Month

NEW YORK, NY, August 12, 2009 -- The Nielsen Company today reported July 2009 data for the top U.S. Search Providers.

NEW YORK, NY, August 12, 2009 -- The Nielsen Company today reported June 2009 data for the top U.S. Search Providers. MegaView Search data – including total searches, unique searchers, search share, and all other search figures – cannot be trended with search results prior to June 2009 due to recent methodology changes.

Searches represent the total number of queries conducted at the provider. Example: An estimated 6.6 billion search queries were conducted at Google Search, representing 66.1 percent of all search queries conducted during the given time period.