Mobile Marketing Association

MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America

New York, London, UK, Singapore & Sao Paulo: Feb. 1, 2010 – With unprecedented awareness in the efficacy of mobile marketing and surging growth in worldwide membership, the Mobile Marketing Association (MMA) today announced a restructuring of the organization whereby its four operating regions -- Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America -- will be transformed into business units.

New York – December 15, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 industry predictions for mobile marketing in North America for the coming year.

As 2009 comes to a close, the MMA also celebrates several significant milestones that will serve as a solid foundation moving into the new year.

MMA’s Top 10 for 2010

10. Hypochondriac? We've got an app for that!

Integration of Brazilian mobile marketing body brings MMA membership more than 750 worldwide

New York, London, Sao Paulo and Singapore – Dec 15, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the acquisition of Brazilian association for mobile marketing, the AMMB (Associação de Mobile Marketing do Brasil).

The partnership doubles the number of MMA members in Brazil and brings membership globally to more than 750; representing significant incremental growth and strengthening its position in Latin America and globally.

Emerging mobile functionalities include Mobile Payment, Mobile Gaming, Mobile Healthcare and Mobile Music

Singapore, 23 November, 2009 – The Mobile Marketing Association, a global organization leading the way in promoting the development and sustainability of mobile marketing, and Solidiance, Asia's premier marketing & innovation strategy consulting firm, today jointly released a paper on the emerging trends in mobile communications growth in Asia.

Expands Scope to Include Current Technologies and Practices that Enable Organizations to Communicate and Engage with their Audience through Any Mobile Device or Network

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies, today announced a significant revision to the definition of Mobile Marketing.

Microsoft named inaugural Premier Member; Tier provides unique industry leadership opportunities and benefits all MMA members

New York, London, UK, Singapore & Sao Paulo: November 16, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today launched an exclusive membership tier, Premier Members, for companies that have demonstrated substantial leadership in the mobile marketing industry.

The MMA also announced that Microsoft is the inaugural Premier Member, reflecting its commitment to both the association and the mobile marketing industry.

The Fifth Annual Global Mobile Marketing Awards finalists include 17 entries from the region

Singapore, November 10, 2009 -- The Mobile Marketing Association (MMA) recently announced the finalists for its Fifth Annual Global Mobile Marketing Awards. The impressive list of campaigns from across the globe includes 17 entries from the Asia Pacific region showcasing the market’s potential as a hotbed for innovation in mobile marketing.