MMA

Singapore, March 26, 2010 – The Mobile Marketing Association (MMA) will host two mobile marketing workshops on April 13, 2010 to introduce interested marketers to the medium and address questions around the metrics behind mobile advertising campaigns.

The workshops will be held at the Grand Copthorne Waterfront in Singapore, ahead of the 2nd Annual MMA Forum Asia scheduled on April 14 and 15, 2010.

MMA Announces “Adopt-A-Brand” Program and New Retailers Among Board Leadership

Las Vegas, CTIA Wireless 2010 – March 23, 2010 – During CTIA Wireless 2010, the Mobile Marketing Association (MMA) today commented on its commitment to advancing sustainable standards and best practices for retail mobile marketing through new member programs and leadership initiatives.

March 10, 2010 -- To educate the mobile marketing industry about currently available Rich Media mobile ad units, the Mobile Marketing Association (MMA) today announced the publication of a new whitepaper on Rich Media Mobile Advertising.

The whitepaper includes definitions, attributes and examples of Rich Media advertising that are currently being used in the marketplace.

MMA Chapters Transformed to Business Units; Michael Becker Named Managing Director for North America

New York, London, UK, Singapore & Sao Paulo: Feb. 1, 2010 – With unprecedented awareness in the efficacy of mobile marketing and surging growth in worldwide membership, the Mobile Marketing Association (MMA) today announced a restructuring of the organization whereby its four operating regions -- Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America and North America -- will be transformed into business units.

Organization Supports Continued Engagement with FCC on Industry Self-Regulation

Jan. 18, 2010 -- Commenting on the FCC’s Notice of Proposed Rule Making (NPRM) on net neutrality, Kristine van Dillen, director of industry iniatitives and partnerships for the Mobile Marketing Association (MMA), issued the following statement:

The MMA will continue to take a proactive and cooperative role with the FCC on discussing matters of industry self-regulation.

New York – December 15, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announces its top 10 industry predictions for mobile marketing in North America for the coming year.

As 2009 comes to a close, the MMA also celebrates several significant milestones that will serve as a solid foundation moving into the new year.

MMA’s Top 10 for 2010

10. Hypochondriac? We've got an app for that!

Integration of Brazilian mobile marketing body brings MMA membership more than 750 worldwide

New York, London, Sao Paulo and Singapore – Dec 15, 2009 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the acquisition of Brazilian association for mobile marketing, the AMMB (Associação de Mobile Marketing do Brasil).

The partnership doubles the number of MMA members in Brazil and brings membership globally to more than 750; representing significant incremental growth and strengthening its position in Latin America and globally.

Expands Scope to Include Current Technologies and Practices that Enable Organizations to Communicate and Engage with their Audience through Any Mobile Device or Network

The Mobile Marketing Association (MMA), the premier global non-profit trade association established to lead the growth of mobile marketing and advertising and their related technologies, today announced a significant revision to the definition of Mobile Marketing.

Microsoft named inaugural Premier Member; Tier provides unique industry leadership opportunities and benefits all MMA members

New York, London, UK, Singapore & Sao Paulo: November 16, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today launched an exclusive membership tier, Premier Members, for companies that have demonstrated substantial leadership in the mobile marketing industry.

The MMA also announced that Microsoft is the inaugural Premier Member, reflecting its commitment to both the association and the mobile marketing industry.

MMA Turkiye founded to support, educate and empower local mobile marketing players

New York, London, Sao Paulo and Singapore; November 4, 2009 – The Mobile Marketing Association (MMA) today announced the launch of MMA Turkiye, headed by two elected co-Chairs Sukru Dincer, ALGiDA Marketing Director at Unilever - the first brand marketer to be elected as a local council co-chair, demonstrating MMA Turkiye’s progressive approach and dynamism - and Elvin Altun, Mobile Marketing Project Manager at Turkcell.