MIXX

SapientNitro Campaign Garners Best in Show and Four Gold Awards at MIXX

NEW YORK, October 5, 2009 -- SapientNitro, a division of Sapient (NASDAQ: SAPE), announced today that its “The Best Job in the World” campaign for Tourism Queensland earned the highest honor, the Best in Show, as well as four Gold Awards at the fifth annual MIXX Awards held September 22, in New York City by the Interactive Advertising Bureau (IAB).

IAB Announces Winners of MIXX Awards 2009

49 Campaigns Win in 17 Categories; Best in Show Awarded to Tourism Queensland and CumminsNitro Brisbane for "The Best Job in the World"

NEW YORK, NY (September 22, 2009) — Digital media have altered the traditional relationships among marketers, agencies and media companies—and even with consumers themselves. Nowhere is this more apparent than in the roster of winners of the fifth annual MIXX Awards, announced tonight by the Interactive Advertising Bureau (IAB).

IAB Releases Final In-Game Advertising Measurement Guidelines

Simplifies Process of Buying and Selling Advertising in Online Games

New York, NY (September 21, 2009)—Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games.

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