Millward Brown

Research from Millward Brown Reveals that Fewer than One in Six TV Ads Achieve High “Viral Viewing” Online

March 17, 2010 -- Fewer than one in six video ads achieve high viral viewing*, according to new research from Millward Brown.

As part of this research, which involved analyzing 102 ads, Millward Brown created the Creative Viral Potential (CVP) pre-testing metric that helps agencies and marketers predict viral success prior to launching an ad or video.

Research Identifies the ABCD of Successful Virals

March 10, 2010 -- Marketers around the world are looking to achieve expanded reach through creating ads that "go viral." Yet, new research released today by Millward Brown found that less than one in six video ads achieve high viral viewing volumes.*

Australians willing to accept more ads to keep sites free

February 25, 2010 -- Dynamic Logic, the online research business operated by Millward Brown, today announced the results of its AdReaction survey of Australian online habits and attitudes to advertising. One of the more surprising findings was that over 90 percent of Australian social network users notice advertising on social networking sites yet on average, 64 percent of these people do not believe it impacts their experience of the site.

New York, January 26, 2010 – Millward Brown and its digital unit, Dynamic Logic, announced today a new strategic partnership with Kantar sister-company Cymfony, that will integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions.

The partnership offers marketers the best of all research techniques for a more complete view of brand performance from the perspective of the consumer.