Microsoft Advertising

Strategic Relationship Provides Agencies Single Platform Solution for Planning, Reporting and Creative Support

March 23, 2010 -- Unicast, provider of online interactive rich media and video advertising management and services solutions, today announced a partnership with Microsoft (NASDAQ:MSFT) Advertising to offer a rich media solution for online advertising through Atlas.

Raises $2.2 Million from Foundry Group and Angel Investors to Boost Search Ad Results in Google and Yahoo

March 18, 2010 -- BOULDER, Colo. -- Trada commercially launched today the first online marketplace allowing small and medium businesses and agencies to leverage the skills of hundreds of paid search experts, who in turn earn money by generating low-cost clicks and conversions for advertisers.

Trada entered private beta in January 2009 and has more than 70 advertisers and 280 experts to date.

Move to Improve the Effectiveness of Ad Delivery in the CPG Industry

RESTON, VA February 25, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft’s online properties, such as MSN and Windows Live.

Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – January 25, 2010 – Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort.

OpenX Named a Preferred Partner for Microsoft Ad Serving Products

REDMOND, Wash. and PASADENA, Calif., November 2, 2009 OpenX Technologies, Inc. (OpenX), the world's leading independent ad server for web publishers, today announced it has entered into a partnership with Microsoft Corp. (Nasdaq: MSFT) that will allow the companies to cross-market and promote products to their respective publisher bases.

Paris, France – September 22, 2009 – Publicis Groupe’s Phonevalley, the world’s leading mobile marketing agency and part of the VivaKi Nerve Center, announced today a strategic agreement to create customized mobile advertising solutions, technology and metrics that will run across Microsoft’s mobile web properties, including Microsoft Media Network, Bing and MSN. The packaged solutions will be available in 14 markets worldwide, including the U.S., the UK, France, Italy, Spain and Germany.

Verizon Wireless customers will have a convenient way to find hotels, book rooms and get on-the-go information

CANNES, France and REDMOND, WA, June 22, 2009 -- Microsoft Corporation (NASDAQ: MSFT)today announced that hotel operator Global Hyatt Corp. will launch a mobile advertising campaign that leverages Microsoft’s mobile advertising relationship with Verizon Wireless.

New, innovative advertising medium puts athlete and celebrity endorsements at the fingertips of advertisers and publishers

May 4, 2009 -- Microsoft Advertising and Brand Affinity Technologies Inc. (BAT), the company bringing athlete and celebrity endorsements to the Web, have teamed up to provide U.S. advertisers of all sizes and budgets with the opportunity to increase the brand performance and effectiveness of their online marketing campaigns through targeted digital advertising endorsements.

Consortium of leading web publishers will consult on next generation advertising platform, Microsoft PubCenter

02/23/09 -- Microsoft Corporation today announced the creation of the Publisher Leadership Council, a partnership with a select group of leading web publishers who will consult on the development of Microsoft PubCenter, its next generation advertising platform for digital media publishers.