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Microsoft Advertising to Use comScore Audience Advantage Platform for Audience Modeling and Reporting
By admin - Posted on March 3rd, 2010
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Move to Improve the Effectiveness of Ad Delivery in the CPG Industry
RESTON, VA February 25, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft’s online properties, such as MSN and Windows Live.
Dentsu Selects Eyeblaster’s MediaMind
By admin - Posted on January 11th, 2010
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Move from ‘Traffic Driving’ to ‘Brand Engagement’
New York, New York (December 21, 2009) –Eyeblaster today announced a partnership with Dentsu America, the fastest growing agency in the U.S, to look beyond clicks and demonstrate actual online advertising effectiveness through engagement metrics.
IAB Updates Digital Video Ad Impression Measurement Guidelines
By admin - Posted on December 17th, 2009
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Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement
New York, NY (December 17, 2009) – The Interactive Advertising Bureau (IAB) today announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence--digital video content and ads that play automatically when a webpage loads.
Arbitron, comScore and Omniture to Provide Audience Metrics for 2010 Winter Olympics
By admin - Posted on December 9th, 2009
Combination of Portable People Meter Technology, Online Panel and Online Analytics to Provide Single-Source Measurement
COLUMBIA, MD – December 4, 2009 – Arbitron Inc. (NYSE: ARB) announced today that together with online marketing research and analytics companies comScore, Inc. and Omniture, an Adobe company (NASDAQ:ADBE), it is collaborating with NBC Sports, a division of NBC Universal, Inc. to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games.
eBureau Announces Over 100 Million Online Lead Quality Scores Delivered
By admin - Posted on November 4th, 2009
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Sees Broadening Adoption of Predictive Scoring by Advertisers
NEW YORK, N.Y. — November 4, 2009 — At the ad:tech Conference & Expo at the Javits Center in New York, eBureau, a leading provider of predictive scoring and information services for online advertis- ers, announced it has reached a significant company milestone by delivering over 100 million lead quality scores to date.
Online Lead Generation Industry Demands Full Transparency in Lead Scoring
By admin - Posted on November 3rd, 2009
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Grand Canyon University and CUnet Reject Black Box Approach to Lead Scoring
VIENNA, Va., November 2, 2009 — For professionals in the online B2C lead generation industry, there is growing momentum from both lead buyers and sellers to have increased transparency and collaboration in the lead scoring process. Online lead buyers need to know: What drives a lead score? What leads are being turned away because of that score? What is the impact to my lead generation program if I turn to a black box score that is outside my control?
EyeWonder Offers Ad Visibility Metrics for Rich Media and Video Ad Campaigns
By admin - Posted on November 3rd, 2009
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Expanded reporting capabilities give advertisers and publishers in-depth insights into ad placement and performance
ATLANTA—NOVEMBER 2, 2009—EyeWonder, Inc., an innovator in interactive digital advertising technologies and services, today announced the global rollout of its Ad Visibility Suite, a set of metrics designed to give advertisers and publishers in-depth analysis of the actual real time an online ad is physically within the viewable area of a browser.
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