marketing optimization

Offering enables brand marketers to get audience feedback to make campaigns work better now.

Redwood Shores, CA (April 23, 2010) – Rocket Fuel Inc. today announced the launch of its Real-Time Brand Optimization solution powered by Dynamic Logic.

Video and Display Ads on the Break Media Network Will Now Be Enhanced by Insights From Industry-Leading Data Providers

March 24, 2010 -- LOS ANGELES -- Break Media, an entertainment community for men, today announced partnerships with BlueKai, an in-market data auction, and eXelate, an open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

New York, NY, March 18, 2010 – BusinessWeek, a Bloomberg publication that provides market data and information for businesses, Coremetrics, the provider of marketing optimization, and TalkPoint, a provider of Webcasting and Internet Broadcasting, today announced that BusinessWeek will host a live webinar, “Online Marketing Strategies for 2010”, sponsored by Coremetrics via TalkPoint’s interactive video solution.

Raises $2.2 Million from Foundry Group and Angel Investors to Boost Search Ad Results in Google and Yahoo

March 18, 2010 -- BOULDER, Colo. -- Trada commercially launched today the first online marketplace allowing small and medium businesses and agencies to leverage the skills of hundreds of paid search experts, who in turn earn money by generating low-cost clicks and conversions for advertisers.

Trada entered private beta in January 2009 and has more than 70 advertisers and 280 experts to date.

Companies will collaborate to expand Omniture's Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, today announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel.

This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

Campaign Planning Tool Reduces Waste, Delivering Efficiency and Effectiveness for Advertisers and Higher CPMs for Publishers

RESTON, VA, February 22, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to accurately reach their most valuable audiences.

Leading Content Management Provider Integrates with Omniture Test&Target through Omniture Genesis

SAN JOSE, Calif. -- Feb. 2, 2010 -- Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced an integration with CrownPeak, a provider of Web content marketing and management tools, that combines Omniture Test&Target with CrownPeak’s content management system (CMS) through Omniture Genesis.

SAN MATEO, Calif., Jan. 27, 2010 – Coremetrics, a provider of marketing optimization solutions, today announced that Casual Living USA is realizing considerable incremental revenue by using Coremetrics Intelligent Offer™ to automate cross sell recommendations for its web site.

Customers who browse Intelligent Offer recommendations spend significantly more than the average visitor, and the recommendations are driving, on average, weekly incremental demand equal to 6.5 percent of site sales.

Total Revenue of $20.7 Million for Q1 2010, Compared to $20.6 Million for the Q1 2009

SAN MATEO, Calif., Jan 26, 2010 -- Keynote Systems (NASDAQ: KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, reported financial results for its first fiscal quarter ended December 31, 2009.

Tokyo, Japan and San Diego, CA (January 25, 2010) – iREP, one of Japan's search marketing agencies, has selected Covario’s Marketing Action Platform, including Paid Search Insight and Organic Search Insight, to offer advanced reporting and analytics solutions to its clients.

Covario, a technology and services firm, already had significant presence in Japan through many of its North American clients and through select local Japanese companies, as well as relationships with other local agencies.