market research

Initiative to Provide Clients with Greater Insights from Customer and Employee Social Interactions

February 17, 2010 -- OMAHA, Neb. -- ORC, an Infogroup company (NASDAQ: IUSA) and Mzinga(R), the provider of social software, services and analytics for business, today announced an initiative to jointly deliver market research online community solutions.

The initiative will bring together Mzinga's OmniSocial platform and ORC's customer and employee engagement research solutions for the first time.

Index of Consumer Intent Actions Across the Web

Seattle, WA – November 5, 2009 – BlueKai, the online industry's first intent-focused, auction-based data exchange and online marketing's largest source of user intent data, today announced that it will issue a quarterly index of consumer intent action across the Web. “BlueKai Pulse” reflects data trends and insights from the BlueKai Data Exchange which aggregates anonymous intent data of over 145 million unique users on top-tier US e-commerce, online travel agency and auto comparison sites.

J.D. Power Asia Pacific Reports: As Internet Shopping Increases, More New-Vehicle Shoppers in India Make Selection and Rejection Decisions Prior to Visiting Dealerships

SINGAPORE: 29 September 2009 - As Internet use among new-vehicle shoppers in India grows, increasing numbers of buyers are rejecting and selecting specific models before visiting dealerships, according to the J.D. Power Asia Pacific 2009 India Escaped Shopper StudySM released today.

Golden Opportunity for Advertisers

STAMFORD, CT -- September 9, 2009 -- InsightExpress, a leading digital marketing research firm, announced today the results of research exploring mobile Internet engagement levels among smartphone owners, as compared to owners of other devices. The study also examined which factors drive mobile Internet users to return to specific sites.

Online Sales Grow Steadily; Multichannel Buyers More Active and Higher Spend per Household

DALLAS, TX — September 15, 2009 — According to Epsilon Targeting, the newly formed data division of Epsilon, online sales continue to grow and certain product categories remain popular among consumers despite a challenging economy.

comScore Domestic Revenue Grows 22 Percent Organically to $100.9 Million in 2008

RESTON, VA, July 15, 2009 -- comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it was ranked as the 15th largest U.S. market research firm based on 2008 domestic revenues, growing faster than each of the largest 25 research firms, according to the 2008 Honomichl report. Published in Marketing News, a journal of the American Marketing Association, the Honomichl report ranked the top U.S. market research firms based on their 2008 revenues.