Lat49

Advertisers Efficiently Reach Millions on Hyper-Local Level As Consumers Search For Real Estate

CAMPBELL, Calif., May 25, 2010 -- Lat49, a location-focused ad platform, and Move, Inc. (Nasdaq: MOVE), an online real estate company, today announced Lat49 location-focused display advertising opportunities are now available on the Move Network of real estate websites.

Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution

VANCOUVER, BC – February 3, 2009 - Lat49, a location-focused ad network, today announced the addition of keyword targeting to the company’s ad targeting arsenal.

Lat49’s proprietary Location Logic technology allows advertisers to target the delivery of their ads by including or excluding audiences based on where the audiences are living, along with the audiences’ expressed geographies of interest.

Lat49 Location Logic ad-serving technology allows mobile application and website developers to generate additional revenue, and provides advertisers with the most targeted medium to reach their audience

VANCOUVER, BC – December 1, 2009 - Building on its online advertising experience, Lat49, the premier location-focused ad network, today announced the company has launched into mobile advertising.

BaseEstate.com and eppraisal.com join the Lat49 ad network

VANCOUVER, BC – November 24, 2009 - Lat49, the premier location-focused ad network, today announced that BaseEstate.com and eppraisal.com have joined the Lat49 network. These leading real estate websites will provide real estate-related advertisers the ability to deliver highly relevant ads through the Lat49 ad platform, based on a viewer’s physical location and geography of interest.

Advanced Geo-logic Targeting allows advertisers to target ads by audience's physical locations, geographies of interest and website context to eliminate wasted ad impressions

VANCOUVER, BC – October 22, 2009 - Lat49, the premier location-focused ad network, today announced the launch of a new ad serving feature that will provide advertisers with the most advanced and most selective audience targeting available by location on the web.