Kantar Media

March Madness Advertising Trends Report

New York, NY, March 8, 2010 – The NCAA Division I Men’s Basketball Championship tips off on March 18th, the closing chapter in a frenetic two months of event TV that has already featured the Super Bowl, Winter Olympics and Academy Awards.

As fans across the country get ready to fill out their brackets, advertisers are also anticipating the three week event known simply as “March Madness.”

Kantar Media Enhances Internet Advertising Monitoring Services

Online advertising occurrences and creative data now delivered on daily basis

New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.

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