Italy
Western European Online Ad Spending Weathers Storm
By admin - Posted on October 13th, 2009
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France and Germany lead the way
NEW YORK (Oct. 9, 2009)—The evolution of online ad spending in France, Germany, Italy and Spain mirrors the cultural and infrastructural differences in these countries. France and Germany, like the UK, are relatively mature markets for online advertising. The Italian and Spanish markets are developing at a slower pace, chiefly because Internet use is less widespread there. Television remains the overwhelmingly dominant advertising medium in both Italy and Spain, and this too has limited Internet ad spending.
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