iPhone

Online Video Ad Network Scanscout Enables Pre-Roll Inventory on HTML5 Video Streams for iPad, iPhone

BOSTON, MA - May 24, 2010 - Online video advertising company ScanScout today announced a video ad solution that enables video advertising on HTML5-compatible devices such as Apple’s iPad and iPhone.

This allows the growing number of publishers and advertisers that enable digital video everywhere but on these mobile platforms with access to pre-roll inventory on these and other Apple devices that are not compatible with Adobe Flash. ScanScout’s solution incorporates device detection and enables video ad targeting and optimization in a brand safe way, across both Flash and HTML5 platforms.

AdMob Launches Updated Android and iPhone SDKs

March 23, 2010 -- SAN MATEO, Calif. -- AdMob, a mobile advertising network, is expanding the ability of publishers and application developers to effectively and easily monetize their mobile traffic across platforms with the launches of new SDK’s for Android, Flash Lite and iPhone platforms.

The company is also launching a number of new tools to enable publishers to manage their mobile business including a new Publisher Dashboard, an enhanced Reporting UI, a new Reporting API (beta), and new Server Side SDK Controls.

Marketing Forecast App Brings Advertising, Marketing Insights to Google Android Users

New Version Released for iPhone and iPod Touch

March 23, 2010 -- WESTERVILLE, Ohio -- Ad-ology Research announced their popular Marketing Forecast app is now available for Android-powered mobile devices. Marketing Forecast provides industry research, news and trends for advertisers and marketers.

The latest version for iPhone and Android includes a new small business section, social media sharing functions and more content for all marketers.

Yahoo! Launches Yahoo! Sketch-a-Search and Yahoo! Search iPhone Apps

LAS VEGAS, Mar 23, 2010 -- Today at CTIA Wireless 2010, Yahoo! Inc. (NASDAQ: YHOO) launched two new innovative applications for Apple iPhone(R) and iPod touch(R) -- Yahoo! Sketch-a-Search and Yahoo! Search -- providing consumers with fun, entertaining, and engaging search experiences that deliver powerful information in a fast, locally aware, and elegant manner.

Both apps are available beginning today from the iTunes(R) Store at http://itunes.com/apps/yahoosearch and http://itunes.com/apps/yahoosketchasearch.

Opera Mini submitted to Apple's App Store

Oslo, Norway -- March 23, 2010 -- Opera Mini for iPhone was officially submitted to the Apple iPhone App store today. A select few first saw it at Mobile World Congress 2010 in February. Now, the “fast like a rocket” browser is taking its first big step towards giving users a new way to browse on the iPhone.

PayPal Launches Send Money iPhone App

Version 2.0 Brings Fast and Secure Mobile Access to Money

SAN JOSE, Calif. – March 16, 2010 – PayPal today unveiled a new Send Money application for iPhone. Version 2.0 of the PayPal Send Money app gives PayPal and iPhone customers around the world secure mobile access to their money and convenient features for everyday life, including Bump money transfers, Split Check and Collect Money.

GoldSpot Media Introduces iPhone and iPad Video Advertising Solution

Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

Sunnyvale, Calif., March 10, 2010 -- GoldSpot Media Inc., a leader in interactive mobile media solutions, today released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications.

With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.

Jumptap Launches Self-Service Application for Mobile Application Developers and Publishers

GAME DEVELOPERS CONFERENCE, SAN FRANCISCO, CA -- March 9, 2010 -- Jumptap, the leading mobile advertising solutions provider, today announced a new self-service application for publishers of mobile websites and mobile applications, including iPhone and Android.

Publishers can quickly and easily integrate their properties into the Jumptap mobile ad network and gain access to hundreds of leading advertisers looking to reach consumers on mobile sites and in smart phone applications.

Apple Sues HTC for Patent Infringement

CUPERTINO, California -- March 2, 2010 -- Apple today filed a lawsuit against HTC for infringing on 20 Apple patents related to the iPhone’s user interface, underlying architecture and hardware. The lawsuit was filed concurrently with the U.S. International Trade Commission (ITC) and in U.S. District Court in Delaware.

Lat49 Adds Keyword Targeting

Keyword targeting completes the Lat49 location-focused online and mobile device ad serving solution

VANCOUVER, BC – February 3, 2009 - Lat49, a location-focused ad network, today announced the addition of keyword targeting to the company’s ad targeting arsenal.

Lat49’s proprietary Location Logic technology allows advertisers to target the delivery of their ads by including or excluding audiences based on where the audiences are living, along with the audiences’ expressed geographies of interest.

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