in-stream video ads

June 17, 2010 -- Here's a look at what's happening in the online advertising, video advertising and web publishing industries:

Peer39 announced earlier this month that the semantic advertising company will be partnering with yield optimization platform AdMeld.

New Video Advertising Platform Combines Impact of TV with the Precise Targeting and Scale of Online Display Advertising

New York, NY – 11 May, 2010 – Firefly Video™, a new online video advertising platform designed to complement traditional television and online pre-roll advertising, officially launched today.

ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards

New York, March 18, 2010 – ADTECH, a provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards.

March 15th, 2010 -- VINDICO Group, an ad platform providing advertisers with video ad serving, tracking and analytics, today announced its partnership with DoubleVerify, a provider of online advertising verification. This partnership will enable VINDICO Group to offer their customers the opportunity to choose in-stream video verification using DoubleVerify’s technology.

“Advertisers using VINDICO™ and opting in to use DoubleVerify can be 100 percent sure that their online videos are running as promised,” said Matt Timothy, President of VINDICO Group.

Music entertainment powerhouse standardizes advertising-supported video operations across North America

AUSTIN, Texas, March 15, 2010 -- Today at SXSW 2010, Brightcove Inc. announced that EMI Music, one of the world’s largest music companies, will use Brightcove as its online video publishing and syndication platform in North America.

Boston, MA - March 11, 2010 - ScanScout, an in-stream online video advertising company, today announced the launch of its monthly Online Video Insights Report. The report provides a concise snapshot of online video consumption and trends by key video categories, audience segments, day parts and demographics.

The Online Video Insights Report is an informational resource designed to augment the current online video data available.

Enhanced iPad SDK Delivers Unprecedented Flexibility to Publishers

Sunnyvale, Calif., March 10, 2010 -- GoldSpot Media Inc., a leader in interactive mobile media solutions, today released an enhanced version of its mobile advertising client SDK, miAPI, to support iPad applications.

With a simple, easy-to-use interface, the miAPI client SDK offers developers a single video advertising monetization solution across the Apple family of devices such as the iPhone, iPad and iPod Touch, as well as Android, RIM, Symbian S60, J2ME and BREW.

Adap.tv Marketplace Opens with Hundreds of Publishers and Billions of Video Ad Impressions

San Mateo, CA & New York, NY -- Feb.16, 2010 -- Adap.tv, creators of the onesource video ad management platform for publishers, today launched the first video advertising marketplace.

Turn Your TV Spot into Online Video Ads

San Mateo, California – February 11, 2010 – Many local businesses and brand advertisers have long produced TV commercials to help drive sales of their products and services, but with many TV watchers now going online to view videos, companies need to find ways to easily convert those TV commercials into highly interactive, measurable online video ads that drive traffic to their websites and increase sales.

EyeWonder integrates the Universal In-Stream Framework (UIF) into Brightcove’s online video platform to monetize video for publishers and expand advertising opportunities for brand marketers

ATLANTA -- Feb. 8, 2010 -- EyeWonder, Inc., a provider of interactive digital advertising technologies and services, today announced it has partnered with Brightcove, an online video platform, to provide improved video monetization opportunities for Brightcove customers around the world and increased efficiencies and creative options for advertisers.