in-game advertising

Massive and comScore Team on In-Game Advertising Research

By admin - Posted on November 13th, 2009

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AdEffx Action Lift for Gaming approach measures effectiveness of in-game advertising on online consumer behavior.

REDMOND, Wash. and RESTON, Va., Nov. 12 -- For the first time ever, advertisers will now be able to see the direct impact that in-game advertisements have on consumer online behavior, thanks to a new research collaboration between Massive Inc., a wholly owned subsidiary of Microsoft Corp., and comScore Inc.

IAB Releases Final In-Game Advertising Measurement Guidelines

By admin - Posted on October 2nd, 2009

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Simplifies Process of Buying and Selling Advertising in Online Games

New York, NY (September 21, 2009)—Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games.

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