IAB

Releases Landmark Hispanic Audience Research

NEW YORK, NY (May 24, 2010) – In order to support advertisers’ strategies to reach diverse consumer groups, the Interactive Advertising Bureau (IAB) today announced the formation of the IAB Multicultural Council.

Highest First-Quarter Revenue Level On Record; 7.5% Year-Over-Year Increase a Bright Spot in Marketing & Advertising Media

NEW YORK, NY -- Internet advertising revenues in the U.S. hit $5.9 billion for the first quarter of 2010, representing a 7.5 percent increase over the same period in 2009, according to the numbers released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). This marks the highest first-quarter revenue level ever for the industry.

ADTECH Delivers Video Ads in Compliance with the Latest Video Ad Serving Template (VAST) 2.0 Standards

New York, March 18, 2010 – ADTECH, a provider of ad serving technology and part of AOL Advertising, has announced that its ad serving solution now complies with the IAB’s (Interactive Advertising Bureau) expanded VAST 2.0 video standards.

Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

NEW YORK, NY (MARCH 12, 2010) -- Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies.

How-To Primer for Marketers and Agencies

CARLSBAD,CA (February 22, 2010) -- The Interactive Advertising Bureau (IAB) today announced the release of its “Social Media Buyer’s Guide,” a resource that guides marketers and agencies through the social media advertising buying process.

The announcement was made at IAB’s third Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave, in Carlsbad, California, where leaders across the digital media landscape have converged to address the most critical issues facing the industry.

Recognizes Outstanding Performance and Achievements in Interactive Advertising

CARLSBAD, CA (February 21, 2010) -- The Interactive Advertising Bureau (IAB) today announced the winners of its 2009 Sales and Service Excellence Awards.

The Sales Awards honor IAB members for outstanding performance and leadership in interactive advertising sales. IAB Service Excellence awards honor outstanding member contributions to IAB industry-related initiatives.

650 Industry Luminaries Gather for Top-Flight Agenda and to Honor Industry Leaders, Wenda Harris Millard and Jim Spanfeller, with Founder’s Awards

CARLSBAD,CA -- February 21, 2010 -- The Interactive Advertising Bureau (IAB) welcomed 650 leaders of the interactive marketing and advertising ecosystem to Carlsbad, California, for the start of its 2010 Annual Leadership Meeting, Ecosystem 2.0: Revenue the Next Wave.

Elects Dawna Henderson as Chair and Carolyn Cramer as Vice-Chair

TORONTO, Jan. 21, 2010 /CNW/ – The Interactive Advertising Bureau of Canada today announced its new National Board of Directors for 2010, and the election of Dawna Henderson, President & CEO of henderson bas, as Board Chair; and Carolyn Cramer, National Director of Canadian Sales for Tribal Fusion, as Board Vice-Chair.

Addresses Auto-Play Ad Impressions to Improve Clarity of Digital Video Measurement

New York, NY (December 17, 2009) – The Interactive Advertising Bureau (IAB) today announced an update to the “Digital Video Ad Impression Measurement Guidelines” that addresses an increasingly common occurrence--digital video content and ads that play automatically when a webpage loads.

New Contract Solves One of Industry’s Biggest Business Challenges

NEW YORK, NY (December 16, 2009) -- Since the release in 2002 of the “4A’s/IAB Standard Terms and Conditions v2.0,” interactive advertising platforms have evolved dramatically. Buyers and sellers of interactive advertising have often found themselves burdened with protracted, time-consuming negotiations and lengthy addendums.