Hydra

Refines Publisher and Advertiser Base

Beverly Hills, CA -- March 10, 2010 - Hydra, operator of the largest performance based multichannel digital advertising platform, today announced its transition of the Hydra Network portion of its business to an exclusive, invitation-only network, part of an ongoing series of moves designed to win broader adoption of cost-per-action (CPA) advertising among mass market brands and agencies.

HN 2.0 Offers Performance Marketers Higher-Level Fraud Protection, Advanced Analytics, Hybrid Tracking for Greater Accuracy

Beverly Hills, CA -- March 3, 2010 -- Hydra, operator of a performance-based multichannel online advertising platform, today announced the debut of its next generation, proprietary campaign tracking software, HN 2.0.

Performance-Based Agency Offers Insight to Better Quality Control Practices

Las Vegas, NV -- February 18, 2010 - Hydra Group, a performance-based online ad network, has increased its call for more thorough self-regulation among merchants and affiliate networks in advance of increased online consumer protection legislation by the Federal Trade Commission.

Improves Accuracy, Helps Eliminate Potential for Fraud, and Improves Publisher Interface

Beverly Hills, CA — February 4, 2010 - Hydra, operator of a performance-based multichannel online advertising platform, today announced the introduction of its next generation, proprietary campaign tracking software HNv2.

Technology Enhancement Provides Performance Tracking and Metrics for In-Bound Calls Generated Through Hydra's Lead-Gen Platform

Beverly Hills, CA — January 28, 2010 – Hydra, operator of a performance-based multichannel online advertising platform, today announced the introduction of Hydra CallConvert - a new capability for tracking leads and sales placed over the telephone, driven by online advertising.

Online Ad Network Restructures to Broaden Usage of Performance-Based Advertising

Jan. 19, 2010 -- Beverly Hills, CA – Hydra Group announced that it has purchased the assets of Hydra LLC, including the Hydra Network, one of the largest performance-based ad networks in the internet advertising industry.

A newly formed entity comprised of a group of leading edge, online marketing focused investors, Hydra Group also includes original Hydra founder and CEO Zac Brandenberg.

With Appointment of Seasoned DR Industry Pro, Hydra Continues to Lead CPA Ad Networks in Value-Added Services

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Kelly Jenkins-Lipp to the recently created position of Advertising Director. With over 12 years of Internet and direct marketing experience, Jenkins-Lipp will lead Hydra's internal creative team in developing, producing and optimizing campaigns on behalf of various clients.

CPA Ad Network Welcomes New Director of Search Media

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, is proud to announce the appointment of Cezanne Huq as Director of Search Media. With over a decade of hands-on and management experience, Huq will build and lead Hydra's new Search Division.

CPA Ad Network Adds Service to Reclaim Domains and Lost Revenue from Cybersquatters

Beverly Hills, CA — Hydra, the largest pure performance-based advertising network, today announced a new working partnership with CitizenHawk, a leading provider of trademark protection and domain recovery services for branded advertisers.