guidelines

Opens the Door to “Rising Stars” That Encourage Online Advertising Creativity

New York, NY (November 16, 2009) – To set the stage for greater innovation and creativity in online advertising, the Interactive Advertising Bureau (IAB) today announced the release of the “Ad Unit Guidelines 2009 Update.”

For the first time, creative agencies lent their insights to the annual ad unit recommendations, joining the media agencies and publishers who have customarily been a part of the process. The news was announced at the IAB’s annual Ad Ops Summit in New York City.

Revised guidelines address new advertising units and the globalization of Mobile Applications specifications

New York; London; Sao Paulo and Singapore - September 30, 2009 – The Mobile Marketing Association (MMA) (www.mmaglobal.com) today published the latest version of its Global Mobile Advertising Guidelines.

The updated guidelines, produced by MMA member companies and participants in the MMA Mobile Advertising Committee globally, focus on new advertising units and specifications as innovation continues throughout the industry.

Releases “Data Security Best Practices” for Advertisers and Publishers

LAS VEGAS, NV (September 24, 2009) — As consumers are sharing ever more details about themselves to obtain personalized information, products and services, it is critical that industries working with consumer data maintain the highest standards of security for the storage of that information.

Simplifies Process of Buying and Selling Advertising in Online Games

New York, NY (September 21, 2009)—Online gaming experiences are an increasingly important leisure activity for consumers of all ages, and marketers and game publishers have grappled with the best way to measure the time users spend playing those games.