Google AdSense

AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.

The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).

Google Ad Network Has Highest Reach, Followed by TradeDoubler

LONDON, U.K., November 18, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report showing the online audience reach of a selection of leading advertising networks in Germany, based on data from the comScore World Metrix service.

Open marketplace to help advertisers get better results and help publishers maximize their revenue

September 18, 2009 -- Today, Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.

May 17, 2009 - Google says it is relaxing the restrictions on the use of trademarked names in advertisements distributed using its ubiquitous Google AdWords product. The announcement appeared in a blog post on Google's official Inside AdWords blog earlier this week.

The new, relaxed policy takes effect for ads posted after May 15, 2009. The new ads will not begin appearing, according to the post, until June 15.

From the blog: