geotargeting

Partnership enables up to 25x greater value for agencies and advertisers

NEW YORK -- December 3, 2009 ― MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.

Lat49 Location Logic ad-serving technology allows mobile application and website developers to generate additional revenue, and provides advertisers with the most targeted medium to reach their audience

VANCOUVER, BC – December 1, 2009 - Building on its online advertising experience, Lat49, the premier location-focused ad network, today announced the company has launched into mobile advertising.

JENKINTOWN, Pa., Nov. 11 -- Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, announced today the release of a new white paper titled "Creating Real, Measurable Results with a Geo- and Intelligently-Targeted Display Campaign."

Geolocation Technology Enables QuickPlay Media To Restrict Access to Content Based on Mobile Handset Location

ATLANTA – (November 11, 2009) – Digital Element, the leader in IP Intelligence solutions, today announced that QuickPlay Media, the premier provider of solutions that manage the business of mobile video, is leveraging the company’s geolocation technology to provide secure distribution of TV episodes over mobile Wi-Fi connections for QuickPlay’s PrimeTime2Go™ service.

Advanced Geo-logic Targeting allows advertisers to target ads by audience's physical locations, geographies of interest and website context to eliminate wasted ad impressions

VANCOUVER, BC – October 22, 2009 - Lat49, the premier location-focused ad network, today announced the launch of a new ad serving feature that will provide advertisers with the most advanced and most selective audience targeting available by location on the web.

Increased Market Demand for Audience Relationship Management (ARM) Results in Significant Customer Adoption, Accenture Alliance and Investment

REDWOOD CITY, CA, October 20, 2009 — Adchemy, the pioneer of Audience Relationship Management (ARM), today formally introduced its technology that uses science and data to help large marketers and their agencies connect at scale with their audience in meaningful ways. The company has already secured a large number of customers.

INDIANAPOLIS (Oct. 20, 2009) – Deloitte LLP announced today that ExactTarget ranked number 254 on the Deloitte’s Technology Fast 500™ , the ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

Based on percentage of revenue growth from 2004–2008, Technology Fast 500™ named ExactTarget to the list for its 524 percent revenue growth during the five-year period.

ATLANTA – (October 20,, 2009) – In order to provide its clients with more in-depth targeting services, Videoplaza, a Swedish company specializing in online video advertising, incorporated Digital Element’s IP Intelligence into its Monetizer solution to provide regional geolocation capabilities to media publishers across Europe.

Will Provide Premier Data to Small- and Medium-Sized Businesses Data on 250 Million Customers and
170 Million Unique Households

DALLAS, TX — October 13, 2009 — Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data set and AccuData’s large national reach.

New Local Advertiser Capability Offers Competitive Intelligence for Advertisers and Identification of Sales Opportunities for Publishers

RESTON, VA, October 9, 2009 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate that approximately 10 percent of all display ads in these markets were locally targeted.