FTC

Changes in FTC Privacy Self-Regulatory Guidelines Drive New Consumer Disclosure Module

Washington, DC and San Francisco, CA – January 26, 2010 – TRUSTe, a leader in enhancing online trust between consumers and businesses, announced today the pilot launch of its Behavioral Advertising Notice and Choice Program with AT&T and Comcast web properties as anchor participants.

TRUSTe made this announcement before presenting the pilot program at the State of the Net Conference in Washington, DC, an event hosted by the Congressional Internet Caucus Advisory Committee.

NEW YORK, NY (October 15, 2009) — The Interactive Advertising Bureau (IAB) today called on the Federal Trade Commission (FTC) to withdraw recently issued enforcement guidance regarding the opinions and commentary of bloggers and other participants in social media, saying the rules unfairly and unconstitutionally impose penalties on online media for practices in which offline media have engaged for decades.