Facebook

Unifies Social Media Analytics and Ad Targeting

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook.

PALO ALTO, Calif. and SAN FRANCISCO, May 18 -- Facebook and Zynga announced today that they have entered into a five-year strategic relationship that increases their shared commitment to social gaming on Facebook and expands use of Facebook Credits in Zynga's games. The agreement provides a solid foundation for both companies to continue to work together to provide millions of people with a compelling user experience for social games.

Examiner.com packages Closely's new Twitter and Facebook live promotion product into their premium local advertiser package to expand leadership position in local social marketing

DENVER, March 23 -- At the Kelsey Group Marketplaces 2010 conference in San Diego, CA, Examiner.com and Closely, Inc. today announced a partnership whereby Examiner.com will package Closely's new Business Edition product into Examiner.com's premium social media marketing solutions.

Portland, OR. - March 11, 2010 – Webtrends, an enterprise customer intelligence company, today announced additional Facebook measurement capabilities allowing marketers to track Flash based applications and tabs inside Facebook for the first time.

Adobe Flash, a multimedia platform that is popular for adding animation and interactivity to web pages, is increasingly becoming the development platform of choice for large brands within Facebook.

Why does Flash Tracking Matter to Marketers? Apps vs. Tabs:

Facebook-Compliant Platform Provides New Ways for Developers to Generate Revenue

REDWOOD CITY, Calif., March 8 -- RockYou, the leading innovator, creator and distributor of social experiences that engage hundreds of millions of people across multiple social networks, today announced the launch of the RockYou Monetization Platform (RYMP), a suite of monetization channels to address an under-utilized opportunity on social networks.

Social Networking Penetration via Browser Reaches 30 Percent among Smartphone Owners

Reston, VA, March 3, 2010 - comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social networking access via mobile browser. The study found that 30.8 percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3 points from 22.5 percent one year ago.

Access to Facebook via mobile browser grew 112 percent in the past year, while Twitter experienced a 347-percent jump.

Companies will collaborate to expand Omniture's Online Marketing Suite for Facebook Advertisers

SALT LAKE CITY, Omniture Summit 2010 — March 3, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a leading provider of online business optimization software, and Facebook®, today announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel.

This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

Webtrends Analytics Tool Measures Data Inside Facebook Across Applications, Tabs and Advertisements

Portland, OR., - February 25, 2010 – Webtrends, an enterprise customer intelligence company, today announced new Facebook measurement capabilities within Webtrends Analytics, which provides marketers the most comprehensive tracking and measurement for the activities that happen inside Facebook.

The Need to Measure

Impression Attribution Connects Facebook Exposure -- Clicked or Unclicked --
With Online Sales, Orders and Conversions

SAN MATEO, Calif., March 2, 2010 – Coremetrics, the leader in marketing optimization, today announced new enhancements to Coremetrics Impression Attribution™ that enable businesses to accurately analyze how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events.

Integration Makes AIM the First Major Messaging Platform to Scale Across Social Communications

Mountain View, CA – AOL Inc. (NYSE: AOL) today announced a new integration with Facebook that allows AIM and Facebook users to add friends and invite them to chat across both environments.