Eyeblaster

Research: Online Users Under-Exposed to Airline Campaigns

New York, New York (March 24, 2010) – Eyeblaster, an independent provider of integrated digital advertising solutions, uncovers that airline brands reach sub-optimal frequency, showing that a large portion of users are underexposed to airline advertising online.

Eyeblaster Files Registration Statement For Proposed IPO

New York, NY – March 10, 2010 – Eyeblaster, Inc., a provider of digital marketing campaign management solutions, announced today that it has filed a registration statement on Form S-1 with the Securities and Exchange Commission (SEC) relating to a proposed initial public offering of its common stock.

The shares in the offering will be offered by Eyeblaster. The number of shares to be offered and the price range for the offering have not yet been determined.

Study: Digital Display Energizes Search

New York, New York (February 23, 2010) – Eyeblaster, the leading independent provider of integrated digital advertising solutions confirms display stimulates search by increasing the velocity of searchers entering the consumer purchasing funnel. This is particularly true for CPG brands. More information on how cross channel synergy increases reach and drives conversions is available here.

Eyeblaster on Online, Offline Shopping Patterns

New York, New York -- January 27, 2010 -- Eyeblaster, an independent provider of integrated digital advertising solutions, confirms what many have suspected consumer online habits mimic shopping patterns seen in brick and mortar retailers.

New data shows that shoppers are on the lookout for deals regardless of the channel, behaving online just as they do offline, responding to sales and discounts offered by online retailers with conversions spiking on Black Friday and post-Christmas sales.

Mobile Advertising Networks Join Forces for Haiti Relief

Industry Collaborates on Mobile Advertising Campaign to Increase Awareness of American Red Cross Text Message Relief Campaign

NEW YORK CITY – January 25, 2010 – Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort.

Dentsu Selects Eyeblaster’s MediaMind

Move from ‘Traffic Driving’ to ‘Brand Engagement’

New York, New York (December 21, 2009) –Eyeblaster today announced a partnership with Dentsu America, the fastest growing agency in the U.S, to look beyond clicks and demonstrate actual online advertising effectiveness through engagement metrics.

Eyeblaster Honored for MediaMind

Scores Best Ad Delivery Platform Award at DPAC

New York, New York (December 16, 2009)—Eyeblaster, a provider of digital advertising solutions, received a DPAC Award for Best Ad Delivery Platform for its new flagship solution, MediaMind.

MediaMind is an ad serving and campaign management solution built from the ground up specifically for agencies and advertisers. It was designed to simplify the ad serving processes, provide actionable analytics, and work seamlessly with other best-of-breed technology solutions through its open architecture.

Study Shows What Works for Online Video Advertising

New York, New York (November 18, 2009) -- Eyeblaster, a provider of integrated digital advertising solutions, announced today its latest video findings, indicating that online video advertising outperforms next to email and editorial content such as news, finance, sports, music , but lags in social networks and gaming environments.

8th Annual Eyeblaster Awards Unveils Winners for 2009

New York, New York (November 5, 2009) – During the first night of ad:tech, Eyeblaster honored the winners of the 2009 Eyeblaster Awards. Now, in its 8th year, more than 75 campaigns from at least 15 markets globally were in the running for this year’s competition. The campaigns represented the best in digital advertising which crossed channels, borders, and formats, including long form video, homepage takeovers, and social media integration.

Eyeblaster Names World’s Best Digital Campaigns of 2009

New York, New York (October 21, 2009) – Today, Eyeblaster celebrates the best digital campaigns of 2009 and its 10th birthday as it kicks off voting for the 8th Annual Eyeblaster Awards. The polls are officially now open to the digital media industry at large, so cast your vote for the People’s Choice Award here.

This year’s awards feature new ways brands effectively connect with consumers across multiple channels in a variety of formats via Twitter, UGC, homepage takeovers, in-stream video and cross channel synergy.

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