Experian Hitwise

Google received 71 percent of U.S. searches; Length of eight-plus keyword searches increases 4 percent

New York, N.Y., March 10, 2010 - Experian® Hitwise® announced today that Google accounted for 70.95 percent of all U.S. searches conducted in the four weeks ending Feb. 27, 2010. Yahoo! Search, Bing and Ask.com received 14.57 percent, 9.70 percent and 2.84 percent, respectively.

The remaining 73 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.94 percent of U.S. searches.

Longer searches increase this past month

Social network search terms tops list for fourth straight year; Google top-visited Website for second straight year

New York, N.Y., Dec. 15, 2009 - Experian Hitwise has analyzed the top 300 search terms for 2009 and Facebook was the top-searched term overall.

This is the first year that the social networking Website has been the top search term overall, accounting for 0.67 percent of all searches. In fact, four variations of the term "facebook" were among the top 25 terms.

Visits to online costume retailers up 48 percent year over year; BuyCostumes.com is top visited costume Web site

New York, N.Y., Oct. 29, 2009 - The search terms "michael jackson costume" and "balloon boy costume" were the most popular among all U.S. Internet searches that contained the phrase "costume" for the four weeks ending Oct. 24, 2009, according to Experian Hitwise.