ExactTarget

Authors, Leaders Share Essential Steps to Social Media Success in New Paper

INDIANAPOLIS (Mar. 17, 2010) – Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy.

Creates Social Media Lab in San Francisco

SAN FRANCISCO (March 2, 2010) - Global on-demand email marketing and one-to-one marketing provider ExactTarget announced today it has acquired San Francisco-based CoTweet, creating the industry's first complete solution for managing communications across all interactive marketing channels including social media, email and mobile.

ExactTarget Leaders Provide Tips on How to Cut Through Inbox Clutter in 2010

INDIANAPOLIS (Jan. 6, 2010) – Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget released a new resource today designed to give marketers tips and techniques to achieve their 2010 digital marketing resolutions.

Partnership Provides Marketers ‘Never-Before Seen’ Insight on Email Delivery, Interaction

INDIANAPOLIS (Nov. 16, 2009) – On-demand email and one-to-one marketing solutions provider ExactTarget announced today the industry’s first software as a service email integration with Pivotal Veracity’s patent-pending MailboxIQ technology.

INDIANAPOLIS (Oct. 20, 2009) – Deloitte LLP announced today that ExactTarget ranked number 254 on the Deloitte’s Technology Fast 500™ , the ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America.

Based on percentage of revenue growth from 2004–2008, Technology Fast 500™ named ExactTarget to the list for its 524 percent revenue growth during the five-year period.

Social Media and Smartphones Play Key Roles; Study of 2,000 Global Users Dispels Myth That Emerging Media Replacing Email

INDIANAPOLIS (Oct 14, 2009) – Research released today finds that despite rapid adoption of social media and text messaging, the rate at which online consumers are increasing email usage versus decreasing is more than double the rate for both emerging media.

Feature Provides Marketers Tool to Power Tweets From Email Content

INDIANAPOLIS (Oct. 13, 2009) – On-demand email and one-to-one marketing solutions provider ExactTarget launched its enterprise-level integration with Twitter today, giving marketers a solution to automatically generate Tweets based on email content.

The integration enables marketers to select content in an ExactTarget-powered email and trigger a Tweet and a direct message to followers automatically when the email is sent.

New Platform to Provide Marketers Integrated Solution to Develop Social Networking Sites

INDIANAPOLIS (Oct. 13, 2009) – On-demand email and one-to-one marketing solutions provider ExactTarget announced today the launch of 3sixty, a social media platform that enables companies to build, host and maintain secure social networks.

Teams Look to Boost Online, Onsite Communications with Basketball Fans

INDIANAPOLIS (Oct. 1, 2009) – ExactTarget , a global provider of on-demand email marketing and one-to-one marketing solutions, announced today that the Indiana Pacers and Indiana Fever have selected the company to power the email and text messaging marketing campaigns for the two professional basketball teams.

ooVoo Connects with Customers, Drives Engagement with Triggered Email

INDIANAPOLIS (Sept. 30, 2009) – ExactTarget announced today that online video communications provider ooVoo doubled the growth of user-to-user email invites following the integration of ExactTarget’s on-demand email platform.

The results follow ooVoo’s decision to replace its in-house triggered email marketing engine with ExactTarget’s Advanced Edition that powers automated, real-time email invitations and lead nurturing campaigns.