Epsilon

DALLAS, TX – March 23, 2010 - ICOM, a division of Epsilon Targeting – a provider of consumer information for targeted solutions - today unveiled a consumer study which looked at the effectiveness of word of mouth marketing and the profile of influencers, individuals who are more likely to talk about a product or brand to their friends and social network.

Open and Click Rates Increase from Previous Year

Dallas, Texas – February 11, 2010 - Epsilon today released its Q4 2009 North America Email Trends and Benchmarks Results which show an increase from Q4 2008 in both open and click rates.

The quarterly analysis is compiled from over 7 billion emails sent by Epsilon in October, November and December 2009, across multiple industries and approximately 170 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Report Highlights:

The Forrester Wave: Email Marketing Service Providers, Q4 2009

DALLAS, TX — December 29, 2009 — Epsilon today announced that the December 2009 report “The Forrester Wave: Email Marketing Service Providers, Q4 2009” named Epsilon as a leader. The company received a perfect score in 36 of the evaluation criteria.

The evaluation of email marketing services providers (ESPs) included a review of 15 vendors against 69 criteria. Epsilon was among eight leaders who were cited for “innovation and a commitment to advancing client education and sophistication.”

Epsilon Q3 2009 North America Email Trend Results: Open and Click Rates Increase from Previous Year

DALLAS, TX -- December 10, 2009 -- Epsilon today released its Q3 2009 North America Email Trends and Benchmarks Results which show an increase from Q3 2008 in both open and click rates.

The quarterly analysis is compiled from over 6 billion emails sent by Epsilon in July, August and September 2009, across multiple industries and approximately 200 clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Report Highlights:

Targeted Word of Mouth Pilot Program Increases Sales for AirWick

DALLAS, TX — December 1, 2009 — ICOM, a division of Epsilon Targeting – the marketing industry’s most advanced provider of consumer information for targeted solutions - today announced the Canadian launch of their new program, iInfluencerTM.

This word-of-mouth marketing program leverages the power of a category’s most influential consumers to deliver measurable results for leading brands.

DALLAS, TX — November 12, 2009 — Epsilon announced today that Robert Reger, Vice President of the Direct-to-Consumer (DTC) group within Epsilon Targeting, was appointed to the DMA Ethics Operating Committee.

CHICAGO, IL — November 4, 2009 — Alterian (LSE: ALN) the leading international integrated marketing platform provider today announced that full-service marketing firm Epsilon has expanded a long standing partnership with Alterian by selecting the SM2 software solution to help deliver social media monitoring and analysis to Epsilon clients. Under a new multiyear agreement, SM2 will enable Epsilon to monitor communications and attitudes across the social media spectrum quicker and in a more structured fashion with richer data.

Will Provide Premier Data to Small- and Medium-Sized Businesses Data on 250 Million Customers and
170 Million Unique Households

DALLAS, TX — October 13, 2009 — Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data set and AccuData’s large national reach.

Fully Integrated Multichannel Marketing Services Include Strategy and Consulting Across All Consumer Touchpoints

DALLAS, TX — October 10, 2009 — Epsilon, the leading marketing services firm, today announced a global partnership with Air2Web, a market leader in worldwide mobile messaging. The partnership will enable clients to leverage the latest technology for opt-in mobile marketing services including SMS communications, content downloads like wallpaper and ringtones, and microsite development, for a fully integrated multichannel marketing program.