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Authors, Leaders Share Essential Steps to Social Media Success in New Paper

INDIANAPOLIS (Mar. 17, 2010) – Global email marketing and one-to-one marketing provider ExactTarget released a new executive briefing today that identifies the top tactics executives should employ when building a social media strategy.

BOSTON – March 5, 2010 – IT security and data protect firm Sophos announced today that the Sophos Email Security Appliance, a managed appliance offering protection against spam, malware and data loss, has been awarded a VBSpam certification for the detection and removal of malware and spam by Virus Bulletin, an independent journal covering the prevention.

Virus Bulletin tested 16 anti-spam products for this comparative review.

Customers can improve ROI by optimizing Web site performance,improving visibility and increasing conversions

ATLANTA, Feb. 25, 2010-Silverpop, a provider of email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with ClickTale, a provider of Customer Experience Analytics, to help customers more effectively track consumers' online behavior and better understand what engages them.

Creates Social Media Lab in San Francisco

SAN FRANCISCO (March 2, 2010) - Global on-demand email marketing and one-to-one marketing provider ExactTarget announced today it has acquired San Francisco-based CoTweet, creating the industry's first complete solution for managing communications across all interactive marketing channels including social media, email and mobile.

Open and Click Rates Increase from Previous Year

Dallas, Texas – February 11, 2010 - Epsilon today released its Q4 2009 North America Email Trends and Benchmarks Results which show an increase from Q4 2008 in both open and click rates.

The quarterly analysis is compiled from over 7 billion emails sent by Epsilon in October, November and December 2009, across multiple industries and approximately 170 participating clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

Report Highlights:

ATLANTA, Jan. 21, 2010- As consumer travel spending begins to slowly rebound, travel marketers are shifting more of their advertising dollars toward interactive channels such as email marketing in order to maximize ROI and engage vacationers carefully researching for the best deals.

As a result, Silverpop®, the world's only provider of both email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has helped new and existing tourism clients expand their programs and more effectively engage with their audiences.

Status Report of the Fight Against Spam in Europe

BRUSSELS and HERAKLION, Greece, January 21, 2010 -- The EU cybersecurity Agency - ENISA (the European Network and Information Security Agency) presents its new, 3rd spam report, i.e. anti-spam measures implemented by European Internet service providers (ISPs).

The report looks at spam budgets, impact of spam and spam management. No significant progress is reported in the fight against spam.

2009 Revenues reached €29.3 million and Backlog increased of 55%

01/20/2010 -- Emailvision continued its sales growth throughout 2009. For the full year, revenues increased by 35%, reaching €29.3 million (a year on year increase of 38% at constant exchange rates).

In 2009, Emailvision strengthened its European market leadership and won 35 new clients in the USA.

CertifiedVideo .GIF Ensures Delivery and Display of Highly Engaging, Effective Video Messages

MOUNTAIN VIEW and SAN JOSE, Calif. -- January 13, 2010 -- Goodmail Systems, the creator of CertifiedEmail™, the industry’s standard class of trusted email, and Liveclicker, a developer of advanced video commerce applications, today announced a joint partnership to extend video email marketing to more consumers by adding Liveclicker’s video technology atop the Goodmail CertifiedEmail platform.

ExactTarget Leaders Provide Tips on How to Cut Through Inbox Clutter in 2010

INDIANAPOLIS (Jan. 6, 2010) – Global on-demand email marketing and one-to-one marketing solutions provider ExactTarget released a new resource today designed to give marketers tips and techniques to achieve their 2010 digital marketing resolutions.