Efficient Frontier

Former ValueClick Exec Brings Extensive Experience to the Post

Sunnyvale, CA – January 26, 2010 - Efficient Frontier, a leading performance marketing company, has named George Rekouts as Vice President of Engineering.

In his new role, Rekouts will be responsible for the company’s engineering and operations. He will report directly to David Karnstedt, the company’s President and CEO.

Positive Holiday Season Led By Retail; Spend Expected to Grow by More Than 15 Percent in 2010; Data Based on Efficient Frontier's Q4 2009 U.S. Search Engine Performance Report

Sunnyvale, Calif. – January 19, 2010 – The Search Engine Marketing (SEM) industry posted solid sequential and year on year growth for the fourth quarter of 2009. Marketers, especially in the retail category, took advantage of growing consumer demand and took a more aggressive position with their search campaign spend.

Data Based on Efficient Frontier’s Q3 2009 U.S. Search Engine Performance Report

Sunnyvale, Calif. – October 13, 2009 – The Search Engine Marketing (SEM) industry continued its stabilization in the third quarter of 2009 and included some encouraging signs for the fourth quarter. This is according to Efficient Frontier, a leading performance marketing company with more than $750 million in global client spend annually.

This data and specific industry trends were released today in the company’s “Q3 2009 U.S. Search Engine Performance Report.”