DoubleClick

Google announces upgraded ad serving platform, DoubleClick for Publishers (DFP)

February 22, 2010 -- Today, as part of its efforts to help online publishers maximize advertising revenues from their website content, Google announced its upgraded ad serving platform for publishers – DoubleClick for Publishers (DFP).

Companies to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges

NEW YORK, Jan. 26-- eXelate, an open marketplace for online targeting data, and Invite Media, creator of Bid Manager©, a buying platform for display media, announced a partnership to provide Invite Media customers with real time targeting data and dynamic insight reporting through eXelate.

Open marketplace to help advertisers get better results and help publishers maximize their revenue

September 18, 2009 -- Today, Google announced that it is opening the new DoubleClick Ad Exchange, a real-time marketplace for display advertising space.

By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ad space to be allocated much more efficiently and easily across the web.

Transition from DoubleClick ad serving system delivers significant cost savings

New York, NY, March 17, 2009 -- AOL’s Platform-A, the leading advertising platform in the U.S. with a 91% reach across the Internet*, today announced that it will now offer advertisers the full-service benefits of ADTECH’s ad serving system for delivering brand messages to their customers. The company previously utilized DoubleClick and has now replaced those systems with ADTECH’s technology, which lets Platform-A deliver ad campaigns across AOL’s MediaGlow properties.