display advertising

AK Dynamic Creative Package Allows Developers to Focus on Creative Development, Not Backend Configuration

San Mateo, CA - May 18, 2010 - Aggregate Knowledge, a pure-play data management and ad optimization platform (DMP) company, today unveiled a Flash Developer Toolkit that makes it easy for Adobe Flash and ActionScript developers to add dynamic content to their display ads.

The AK Dynamic Creative toolkit gives complete control over the creative process to developers and designers while maintaining a well-defined environment for the dynamic content and backend configuration.

Unifies Social Media Analytics and Ad Targeting

LONDON, Omniture Summit EMEA 2010 — May 20, 2010 — Omniture, an Adobe company (NASDAQ:ADBE) and a provider of online business optimization software, today announced the immediate availability of the company’s social media display advertising solution, Omniture SearchCenter Plus, allowing marketers to measure, manage and optimize targeted display advertising buys on Facebook.

Offering enables brand marketers to get audience feedback to make campaigns work better now.

Redwood Shores, CA (April 23, 2010) – Rocket Fuel Inc. today announced the launch of its Real-Time Brand Optimization solution powered by Dynamic Logic.

New York, New York (March 24, 2010) – Eyeblaster, an independent provider of integrated digital advertising solutions, uncovers that airline brands reach sub-optimal frequency, showing that a large portion of users are underexposed to airline advertising online.

Expansive List of Partners Enables Increased Brand-Safe Display Advertising

New York – March 23, 2010 – AdSafe Media, the rating standard of online media, today announced an expanded list of key partnerships that secure the company's position as the market leader in preventative brand protection for the display advertising industry. Through these partnerships, AdSafe will enable its partners to control the placement of display advertising via its Content Rating System and Brand Safety Firewall.

March 19, 2009 -- A recent post on the official Google blog provides a fairly comprehensive look at Google's view of trends in display advertising, particularly focused on DoubleClick integration, ad serving, and rich media. Here are a few excerpts:

"The best display ads today are often like mini-websites with complex animations, stunning graphics or videos, interactive and social elements. As technology enables better ways of matching ads, they're becoming more relevant to the audience that views them and the website that hosts them."

AOP Organisation Census 2010

17 Mar 2010 -- The results from the annual Organisation Census released today by the Association of Online Publishers (AOP) show the industry is optimistic for 2010. All the media owners who took part in the survey, representing 1,500 publications and brands, are predicting positive revenue growth in 2010, with 50% of respondents predicting strong growth of 10%+.

Evolve Media Offers Custom Creative Campaigns and Affinity Consumer Content Reaching Over 300 Million People Globally

March 17, 2010 -- LOS ANGELES -- Evolve Media announces today the joining of four synergistic companies under the Evolve name: Gorilla Nation, a brand ad sales company, specializing in creating integrated brand experiences targeting affinity audiences; AtomicOnline, publisher of such large media properties, such as SheKnows.com (now #3 on Comscore for Women), CraveOnline.com, TheFashionSpot.com and GameRevolution.com; Springboard Productions, a one-stop branded entert

Results Show that Engaging Rich Media Ad Units Drive Brand Lift Regardless of Environment

OMMA Global, San Francisco, CA. March 17, 2010 – VideoEgg, the engagement ad network, today announced the results of the first large scale research project designed to explain the relative brand value of video rich media ad units and how ad performance is impacted by environment.

Agencies, Publishers and Networks Converge to Discuss Operational and Sales Implications of Latest Advertising Tools

NEW YORK, NY (MARCH 12, 2010) -- Seeking to lend order and clarity to an increasingly important yet confusing component of the interactive advertising ecosystem, the Interactive Advertising Bureau (IAB) today convened the interactive industry’s first interdisciplinary forum on ad verification companies and technologies.