Datalogix

Nielsen And Datalogix Join Forces To Offer Online Precision Advertising

By admin - Posted on November 3rd, 2009

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First Online Ad Platform to Implement Nielsen PRIZM Segments at the Household-level

New York, NY, Nov. 2, 2009 – In another step to improve the quality of online advertising, The Nielsen Company and DataLogix will bring together demographic and lifestyle targeting data with an online ad targeting platform, thereby improving the ability of online advertisers to reach the people most likely to buy their products and services.

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Datalogix

Nielsen And Datalogix Join Forces To Offer Online Precision Advertising

First Online Ad Platform to Implement Nielsen PRIZM Segments at the Household-level

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