data mining
Marketers Use Predictive Analytics to Acquire and Retain More Customers
New Benchmark Study Shows Top Performing Companies Achieve 10% Greater Profit Margins and 13% Higher Customer Retention Rates
VIENNA, Va., March 11, 2010 -- The results are in and the evidence is clear. Organizations do not need a crystal ball to predict better ways to acquire and retain customers -- they need predictive analytics.
In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.
Epsilon Targeting Partners with AccuData
Will Provide Premier Data to Small- and Medium-Sized Businesses Data on 250 Million Customers and
170 Million Unique Households
DALLAS, TX — October 13, 2009 — Epsilon Targeting, a division of Epsilon, today announced that it will provide data elements of its TargetPlus national compiled file to AccuData customers. This strategic partnership will serve small- and medium-sized businesses that will benefit from Epsilon Targeting’s unique data set and AccuData’s large national reach.
interCLICK First Network to Join Bizo's Premier Data Reseller Program
October 5, 2009 -- interCLICK, Inc. (OTCBB: ICLK), the leader in data and inventory transparency, and Bizo, the leading B2B audience targeting platform and network, today announced that interCLICK is the first ad network to join Bizo's Premier Data Reseller Program. This partnership, which is exclusive to interCLICK through 2009, fully certifies the company to utilize Bizo's extensive bizographic targeting data.
eBay Expands R&D Team with Addition of VP of Research and Applied Science
Data mining expert Dr. Eric Brill joins eBay following leadership roles at Microsoft and academia
San Jose, Calif.—September 24, 2009 — eBay today announced that Dr. Eric Brill is joining the company as vice president of research and applied science where he will lead the company's existing eBay Research Labs. Brill comes to eBay most recently from Microsoft where, among other roles, he founded and led that company's Text Mining, Search and Navigation Research Group.


