Cymfony
Millward Brown, Dynamic Logic Partner With Cymfony on Social Media Insights
By admin - Posted on January 26th, 2010
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New York, January 26, 2010 – Millward Brown and its digital unit, Dynamic Logic, announced today a new strategic partnership with Kantar sister-company Cymfony, that will integrate analysis of the millions of discussions occurring everyday on social media sites, blogs and message forums into their established suite of digital, media and marketing solutions.
The partnership offers marketers the best of all research techniques for a more complete view of brand performance from the perspective of the consumer.
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