CRM

Survey Shows CRM, Search and Web Analytics Key Elements in Web Content Management

Web Content Management Investments Still Critical Despite Overall Marketing Budget Constraints

San Francisco, January 19, 2010 – Developers, marketers, interactive agencies and IT professionals cite Search and Web analytics as key applications of an overall Web Content Management System (CMS) strategy, a recent survey conducted by Sitecore, has revealed.

Engagement Systems' Marketing Software Available on Salesforce.com AppExchange

Sales Executives and Marketers Can Now Launch Multi-Channel Communications Right from Their Salesforce CRM User Screen

KANSAS CITY, Mo., Nov. 12 /PRNewswire/ -- Engagement Systems, a 1:1 automated marketing system integrated with Salesforce CRM, today announced they have become a certified Salesforce CRM AppExchange partner.

"We are excited to be able to provide a larger group of Salesforce CRM users access to our marketing campaign system by making three versions available on the AppExchange," said Karen Wilcox, VP Business Development of Engagement Systems.

Lithium Technologies Partners with ON24 to Provide Integrated Community and Virtual Event Platform

San Francisco – 03 November, 2009 – On24, Inc., the global leader in webcasting and virtual event solutions, announced today that the company has collaborated with Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, to offer the “Social CRM Virtual Summit,” the largest online conference for social media and CRM professionals and the first virtual show to demonstrate how social media/communities can work in tandem with virtual events to create a new and powerful business application.

Research Reveals Word-of-Mouth Campaigns on Customer Networks Double Marketing Results

Emeryville – 27 October, 2009 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced initial findings from its collaborative research on the impact of customer networks on word-of-mouth marketing campaigns.

Lithium Technologies to Unveil Customer Community Platform Optimized for Mobile Access

Emeryville – 26 October, 2009 – Lithium Technologies, the leading provider of Social CRM solutions to power the customer network, today announced it will preview the industry’s first customer community platform optimized for mobile access during its Social CRM Virtual Summit on November 11.

IDC Survey Reveals Western European Retailers Willing to Invest in a Single Information Model

MILAN, Italy and FRAMINGHAM, Mass., June 18, 2009 -- Responsiveness of the IT organization in delivering against customer-centric and business performance targets is a critical success factor for retailers now, according to a recently published survey report from IDC Retail Insights. Although cost containments and solid financial justifications for new IT investments rank high in the current IT agenda, reducing IT costs is a major issue, especially for small organizations across Western Europe as well as for U.K. retailers, the new research indicates.

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