CPC

Demonstrates Value of Performance Marketing in a Recovering Economy

New York -- March 18, 2010 -- LinkShare, a performance marketing network provider, today announced the addition of more than 200 new companies to its network of advertisers in the second half of 2009. The new customer roster demonstrates the importance of performance-based marketing programs – and quality affiliate partners – in expanding a retailer’s brand awareness, especially as companies struggle to bounce back from a tough economy.

Integration provides online advertisers access to powerful predictive analytics to optimize lead management decisions in real-time

ST. CLOUD, Minnesota/TORONTO, Canada -- February 23, 2010 -- eBureau, a leading provider of predictive scoring and information services for online marketers and Sparkroom, a leading provider of enrollment marketing automation solutions, today announced a partnership that provides Cost-Per-Lead (CPL) advertisers and lead generators a powerful combined solution for more effectively managing online consumer leads.

White Paper is a Guide for Online Publishers to Understand What Real-Time Bidding is, Why it Matters and How to Take Advantage of It

PALO ALTO, Calif. – (February 3, 2010) -- PubMatic today published a white paper focused on Real-Time Bidding (RTB).

Because RTB is one of the fastest growing segments of US online advertising, it’s imperative that publishers understand the RTB landscape and how to successfully harness RTB ad dollars to their benefit.

Improves Accuracy, Helps Eliminate Potential for Fraud, and Improves Publisher Interface

Beverly Hills, CA — February 4, 2010 - Hydra, operator of a performance-based multichannel online advertising platform, today announced the introduction of its next generation, proprietary campaign tracking software HNv2.

WEST HOLLYWOOD, Calif., Jan. 29 -- Citysearch LLC, an operating business of IAC (NASDAQ:IACI) , today unveiled CityGrid, a content and advertising network for local. CityGrid aggregates advertisers from multiple partners, enhances their listings' content, and distributes them through a pay-for-performance ad engine to a large audience through partner websites.

In December 2009, CityGrid aggregated more than 500K paying advertisers, enhanced listings and content for 15M businesses, and reached more than 100M unique users across 100 web and mobile sites.

Technology Enhancement Provides Performance Tracking and Metrics for In-Bound Calls Generated Through Hydra's Lead-Gen Platform

Beverly Hills, CA — January 28, 2010 – Hydra, operator of a performance-based multichannel online advertising platform, today announced the introduction of Hydra CallConvert - a new capability for tracking leads and sales placed over the telephone, driven by online advertising.

The conversion-driven marketing agency will create an integrated search engine marketing (SEM) program that drives conversions on Proxibid's website.

DENVER - January 27, 2010 - Proxibid, a provider of live auction webcasting services, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing (SEM) program.

Latest SEM feature helps retailers maximize online revenue

SAN FRANCISCO, Jan. 25 -- eSearchVision announced today the release of Product Feed, a feature designed to ensure PPC advertising is consistent with their clients' changing business inventory. The newest addition to their V5 campaign management application gives advertisers the opportunity to automatically update their campaigns with real-time product data.

Conversion-driven marketing agency will enhance global visibility for a new website with search engine optimization (SEO) and a pay-per-click (PPC) advertising audit.

DENVER - January 21, 2010 - GE Analytical Instruments, a manufacturer of instruments used to measure total organic carbon (TOC) in water, has hired conversion-driven marketing agency 90octane for a strategic search engine marketing (SEM) program.

Rate Lowest in Three Years for Busy Holiday Shopping Season

AUSTIN, Texas - January 19, 2010 - Click Forensics®, Inc. today released advertising audience quality figures for the fourth quarter 2009 from the industry's leading independent online advertising and click fraud data reporting service.