cpa

Helps Local, Vertical Publishers Deliver Quality Leads and Track ROI

March 23, 2010 -- SAN DIEGO -- ATG (Art Technology Group, Inc., NASDAQ: ARTG), a provider of commerce solutions, today announced the availability of ATG Lead Performance, an integrated solution that enables local and vertical directory publishers and interactive agencies to profitably deliver leads – and prove the value of those leads – to their advertising customers.

The announcement was made today from Marketplaces 2010, a conference focused on innovation in the local vertical media industry.

Demonstrates Value of Performance Marketing in a Recovering Economy

New York -- March 18, 2010 -- LinkShare, a performance marketing network provider, today announced the addition of more than 200 new companies to its network of advertisers in the second half of 2009. The new customer roster demonstrates the importance of performance-based marketing programs – and quality affiliate partners – in expanding a retailer’s brand awareness, especially as companies struggle to bounce back from a tough economy.

Three Key Appointments Continue to Strengthen Expanding Irish Operations and Investment to Meet European Customer Demand

Dublin, Ireland, 17 March 2010 – TradeDoubler, the a pan-European digital marketing company, today announced the appointment of three new key executives, further strengthening the company’s aggressive expansion and operations strategy within the Irish market and across Europe in line with increased customer demand for the company’s digital marketing solutions.

Refines Publisher and Advertiser Base

Beverly Hills, CA -- March 10, 2010 - Hydra, operator of the largest performance based multichannel digital advertising platform, today announced its transition of the Hydra Network portion of its business to an exclusive, invitation-only network, part of an ongoing series of moves designed to win broader adoption of cost-per-action (CPA) advertising among mass market brands and agencies.

HN 2.0 Offers Performance Marketers Higher-Level Fraud Protection, Advanced Analytics, Hybrid Tracking for Greater Accuracy

Beverly Hills, CA -- March 3, 2010 -- Hydra, operator of a performance-based multichannel online advertising platform, today announced the debut of its next generation, proprietary campaign tracking software, HN 2.0.

Performance-Based Agency Offers Insight to Better Quality Control Practices

Las Vegas, NV -- February 18, 2010 - Hydra Group, a performance-based online ad network, has increased its call for more thorough self-regulation among merchants and affiliate networks in advance of increased online consumer protection legislation by the Federal Trade Commission.

Rate Lowest in Three Years for Busy Holiday Shopping Season

AUSTIN, Texas - January 19, 2010 - Click Forensics®, Inc. today released advertising audience quality figures for the fourth quarter 2009 from the industry's leading independent online advertising and click fraud data reporting service.

Online Ad Network Restructures to Broaden Usage of Performance-Based Advertising

Jan. 19, 2010 -- Beverly Hills, CA – Hydra Group announced that it has purchased the assets of Hydra LLC, including the Hydra Network, one of the largest performance-based ad networks in the internet advertising industry.

A newly formed entity comprised of a group of leading edge, online marketing focused investors, Hydra Group also includes original Hydra founder and CEO Zac Brandenberg.

Adknowledge BidSystem 3.0 Integrates Social, In-Game, and Email Channels

KANSAS CITY, MO – Dec. 15, 2009 – Adknowledge, a privately-owned online ad network, today announced a new release of its self-service auction marketplace, BidSystem 3.0 (www.bidsystem.com), which gives advertisers the ability to bid for leads on a CPA (cost per action) basis within Facebook and MySpace applications. All other ad inventory within the BidSystem network will continue to be auctioned off on a CPC (cost per click) basis.

Foster City, CA -- November 19, 2009 – QuinStreet, Inc., a leader in vertical marketing and media on the Internet, announced today that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission (SEC) relating to a proposed initial public offering of shares of its common stock. It is expected that all shares of the common stock to be sold in the offering will be offered by the company. The number of shares to be offered and the price range for the offering have not yet been determined.