Coremetrics

New York, NY, March 18, 2010 – BusinessWeek, a Bloomberg publication that provides market data and information for businesses, Coremetrics, the provider of marketing optimization, and TalkPoint, a provider of Webcasting and Internet Broadcasting, today announced that BusinessWeek will host a live webinar, “Online Marketing Strategies for 2010”, sponsored by Coremetrics via TalkPoint’s interactive video solution.

Impression Attribution Connects Facebook Exposure -- Clicked or Unclicked --
With Online Sales, Orders and Conversions

SAN MATEO, Calif., March 2, 2010 – Coremetrics, the leader in marketing optimization, today announced new enhancements to Coremetrics Impression Attribution™ that enable businesses to accurately analyze how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events.

Recommendation engine enables retailers to deliver tailored content and offers to online visitors

SAN MATEO, Calif., Feb. 22, 2010 – Coremetrics, the leader in marketing optimization, today announced significant enhancements to its recommendation engine, Coremetrics Intelligent Offer™.

These enhancements are designed to make it easier for businesses to deliver a highly personalized consumer experience across all touch points, from initial interest to final sale.

SAN MATEO, Calif., Feb. 3, 2010 – A new Coremetrics study, “The Face of the New Marketer,” finds that while most marketers report a desire to use online data to personalize their marketing efforts and deliver tailored offers to their customers, their current technology use does not support this goal.

Furthermore, there is a marked discrepancy between marketers’ need to manage to metrics and their confidence in the accuracy of the data. “The Face of the New Marketer” study was conducted on Coremetrics’ behalf by Bloomberg BusinessWeek Research Services.

More than 150 Companies Signed in First 6 Months for Deployment of Targeted Display Ad Campaigns

SAN MATEO, Calif., Feb. 2, 2010 – Coremetrics today announced the significant expansion of Coremetrics AdTarget™, a data syndication platform and online marketing application.

From June 2009 to January 2010, Coremetrics has added five new Coremetrics Connect™ certified partners and more than 150 new AdTarget customers.

SAN MATEO, Calif., Jan. 27, 2010 – Coremetrics, a provider of marketing optimization solutions, today announced that Casual Living USA is realizing considerable incremental revenue by using Coremetrics Intelligent Offer™ to automate cross sell recommendations for its web site.

Customers who browse Intelligent Offer recommendations spend significantly more than the average visitor, and the recommendations are driving, on average, weekly incremental demand equal to 6.5 percent of site sales.

Recognized for Creating New Opportunities in Marketing, Branding Advertising,
and Publishing

SAN MATEO, Calif., Jan. 21, 2010 – Coremetrics, the leader in marketing optimization, today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners.

Inclusion in the OnMedia 100 signifies leadership amongst its peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.

Industry Veterans, Ligia Zamora and Martin Doettling, to Spearhead Development and Marketing of Company’s Portfolio

SAN MATEO, Calif., January 7, 2010 – Coremetrics, a marketing optimization company, has appointed Ligia Zamora as vice president of product management and Martin Doettling as vice president of product marketing. Zamora and Doettling each bring nearly 20 years of experience in product management and marketing respectively for numerous high-tech companies.

Retail Sales Increase 6.0 Percent Year-over-Year

SAN MATEO, Calif., December 16, 2009 – As the Christmas holiday approaches, the U.S. online retail sector showed strong sales results from Dec. 1 – Dec.14, 2009 compared to the same period last year according to marketing optimization firm Coremetrics.

The company’s analysis revealed the following trends:

* Online retail sales from Dec. 1 – Dec. 14, 2009 were up 6.0 percent compared to Dec. 1 – Dec. 14, 2008 (year-over-year).

Shoppers and Online Promotions Continue Black Friday Momentum, Pushing Sales Nearly 14% Above 2008 Levels

SAN MATEO, Calif., December 01, 2009 – The U.S. online retail sector reported strong sales results on Cyber Monday (Nov. 30) 2009 compared to the same period last year according to Coremetrics, the leader in marketing optimization.

This analysis, delivered as part of Coremetrics’ second annual Cyber Monday Benchmark Report, reveals the following trends and patterns as of 12 a.m. PST: