comScore

U.S. Lags Behind Europe with Nearly Half as Many Mobile Users Listening to Music

LONDON, U.K., May 20, 2010 - comScore, Inc. (NASDAQ: SCOR) today released data from the comScore MobiLens service which showed that 23.8 percent of mobile users across five leading European mobile markets (UK, France, Germany, Italy and Spain) listened to music on their mobile handsets during the three month period ending March 2010. The 54 million total mobile music users in the EU5 countries represent a 10 percent increase in the past year.

Google Sites, Fueled by YouTube.com, Account for More than Half of All Video Viewing in the Market

Hong Kong, May 26, 2010 – comScore, Inc. (NASDAQ: SCOR) today released its March 2010 rankings of the top video properties in Hong Kong based on data from its comScore Video Metrix service.

The report found that 88.5 percent of Hong Kong’s Internet population viewed video online in March, with visitors averaging more than 10 hours of video viewing per person during the month.

Demonstrates Greater Need to Verify Insurance Customer Leads; Lead Verification Agreement Between All Web Leads and TARGUSinfo Improves Contactability of Consumer Leads Delivered to Insurance Providers

VIENNA, Va., and Austin, TX May 13, 2010 — With healthcare dominating the headlines, there will likely to be an even greater number of consumers exploring their options for not only health, but all types of insurance online. According to comScore*, 10 percent of all Internet users visited a health insurance website in the fourth quarter of 2009.

Research confirms ability of video and display advertising to drive sustained brand engagement regardless of users clicking on ads or not

London, UK, March 25, 2010 - .Fox Networks and comScore today unveiled the findings of a ground-breaking U.K. study. The study, commissioned by .Fox, used comScore’s single-source panel methodology to confirm that video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads.

Valentine’s Day Brings Traffic to Personals, e-Cards, and Gift Sites; Tax Sites Continue to Grow As Filing Deadline Gets Nearer

RESTON, VA, March 19, 2010 – comScore, Inc. (NASDAQ: SCOR) today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service.

Valentine’s Day celebrations sent millions of Americans to Personals, e-Cards, and Gifts Sites as they planned for the occasion, while millions also flocked to tax sites as the April 15 filing deadline inched closer.

Results Show that Engaging Rich Media Ad Units Drive Brand Lift Regardless of Environment

OMMA Global, San Francisco, CA. March 17, 2010 – VideoEgg, the engagement ad network, today announced the results of the first large scale research project designed to explain the relative brand value of video rich media ad units and how ad performance is impacted by environment.

Study Suggests Display Advertising in Europe Has Greater Impact on Consumer Behaviour than in U.S.

LONDON, U.K., March 11, 2010 – comScore, Inc. (NASDAQ: SCOR) today announced the release of a report entitled “How Online Advertising Works: Whither the Click in Europe?” that highlights the latent view-through impact of online advertising based on numerous advertising effectiveness studies conducted across European markets.

RESTON, VA, March 10, 2010 – comScore, Inc. (NASDAQ: SCOR) today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.

February 2010 U.S. Core Search Rankings

Google Sites led the U.S. core search market in February with 65.5 percent of the searches conducted, followed by Yahoo! Sites (16.8 percent), and Microsoft Sites (11.5 percent). Ask Network captured 3.7 percent of the search market, followed by AOL LLC with 2.5 percent.

Average YouTube Viewer Watched More than 93 Videos in January, up 50 Percent vs. Year Ago

RESTON, VA, March 8, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released January 2010 data from the comScore Video Metrix service showing that nearly 173 million U.S. Internet users watched online video during the month. Video viewers at YouTube.com watched 93 videos on average during the month, representing an increase of 50 percent versus year ago.

Top 10 Video Content Properties by Videos Viewed

SAN FRANCISCO, CA — 03/11/10 — BrightRoll, a branded video advertising network, today announced that it has maintained its position as the third largest video property in the U.S., according to numbers released by comScore Networks.