Collective Network
Collective Debuts Universal Engagement Metrics
By admin - Posted on March 3rd, 2010
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Part of its AMP Platform for Publishers and Advertisers
New York, NY, February 25, 2010 – Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.
The new features enable advertisers and agencies to measure and report on user engagement for every display ad, not just the small fraction served by rich media companies.
comScore Dec. 2009 Top Ad Networks Rankings
By admin - Posted on January 18th, 2010
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AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network
RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.
The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).
Collective Network Sees 20% Growth
By admin - Posted on January 11th, 2010
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Ends 2009 as Second-Fastest Growing Network in comScore Top 10; December MediaMetrix Report Points to 20% Audience Growth
NEW YORK, Dec. 21 -- Marking a year of rapid growth, Collective Network finished 2009 with 20% audience growth over the past 12 months, and ranked as the second-fastest growing U.S. ad network among the top ten U.S. ad networks with an audience of 143 million people in November, according to comScore's December 2009 report.
Collective Network is a division of Collective, a leading media and technology solutions provider for online display advertising.
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