Collective Media

Collective Debuts Universal Engagement Metrics

Part of its AMP Platform for Publishers and Advertisers

New York, NY, February 25, 2010 – Collective, a leading media and technology solutions company for online display advertising, today announced the addition of new ad engagement reporting capabilities for AMP 3.0, its network administration, audience targeting, and reach extension platform for buy-side and sell-side ad networks.

The new features enable advertisers and agencies to measure and report on user engagement for every display ad, not just the small fraction served by rich media companies.

Collective Launches Enhanced Video Advertising Network

Network Built on AMP Audience Targeting Platform

New York, NY, January 19, 2010 – In a move that’s expected to improve the lives of online media planners everywhere, Collective, a leading media and technology solutions company for online display advertising, today launched the newly enhanced Collective Video, an online video network capable of targeting in-stream video ads down to the individual Web user, using AMP, Collective’s advanced display advertising audience targeting platform.

Collective Discovers Which Half of Display Advertising Works

AMP 3.0 Enables Marketers to Predict and Immediately Target Most Receptive Audiences

NEW YORK, Nov. 18 -- Collective, a leading media and technology solutions company for online display advertising, today released AMP 3.0, the next generation of its audience targeting, media analytics and reach extension platform for buy-side and sell-side ad networks.

Collective Media & OggiFinogi Launch Online Video Advertising Platform for Advertisers

Combines TV Ad Format with Online Scale, Targeting and Reporting

New York, NY, September 16, 2009 – Collective Media, a leading media and technology solutions company for display advertising, and OggiFinogi, a video and rich media specialist, today launched an online video advertising platform that gives TV marketers a scalable and measurable way to reach targeted audiences on the Web.

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