click fraud

Improves Accuracy, Helps Eliminate Potential for Fraud, and Improves Publisher Interface

Beverly Hills, CA — February 4, 2010 - Hydra, operator of a performance-based multichannel online advertising platform, today announced the introduction of its next generation, proprietary campaign tracking software HNv2.

Auto marketplace to deploy Interceptas

CHICAGO, IL – Feb. 2, 2010 – Accertify, a provider of fraud prevention solutions, announced today that its Interceptas platform has been selected by AutoTrader.com, an auto classifieds marketplace and consumer information website.

CHICAGO, IL-- Jan. 25, 2010 -- Accertify, a provider of online fraud prevention solutions, ended a highly successful 2009 by more than doubling its client base. This success is further reflected by year-over-year revenue growth of 427 percent.

Rate Lowest in Three Years for Busy Holiday Shopping Season

AUSTIN, Texas - January 19, 2010 - Click Forensics®, Inc. today released advertising audience quality figures for the fourth quarter 2009 from the industry's leading independent online advertising and click fraud data reporting service.

Proliferation of Botnets and Exploitation of Holiday Spend Caused Attempted Click Fraud Rate to Peak at 26% in Q4 2009

MOUNTAIN VIEW, Calif. -- Anchor Intelligence, a provider of traffic quality solutions, today released the Anchor Intelligence Traffic Quality Report: 2009 Year In Review.

The Anchor Intelligence network saw the average attempted click fraud rate jump from 18.6% in Q3 to 25.7% in Q4 – an increase of almost 40%; this is the highest attempted click fraud rate recorded by Anchor in all of 2009.

Online Audience Verification Firm Helps Deliver Better Traffic for MIVA Advertisers

AUSTIN, Texas - January 15, 2010 - Click Forensics®, Inc., the industry leader in scoring, auditing and improving traffic quality for the online advertising community, today announced that Adknowledge, the largest privately-held advertising network, and its MIVA subsidiary, have partnered with Click Forensics.

MIVA has selected Click Forensics for its industry-leading audience verification technology, massive community data set and expertise in online traffic quality.

Online Audience Verification Firm Helps Ensure Higher Quality Advertising Traffic for eBay Merchants

AUSTIN, Texas - December 17, 2009 - Click Forensics®, Inc., the industry leader in audience verification and traffic quality improvement for the online advertising community, today announced that it is working with eBay, the world's largest online marketplace, to help protect eBay advertisers from fraudulent traffic and to improve conversion rates for merchants using eBay's AdCommerce advertising platform.

Selects ClearMark for real-time traffic scoring and filtering

Mountain View, CA (PRWEB) December 15, 2009 -- Affinity, a text-based online advertising network, has partnered with Anchor Intelligence, a traffic quality solutions provider, to optimize its ad inventory and filter its traffic in real time.

Guidelines Protect Interests of Ad Buyers, Publishers and Consumers from Click Fraud

New York, NY - December 10, 2009 - Pulse 360, Inc., today announced that it has passed a third-party audit for the Interactive Advertising Bureau's (IAB) new Click Measurement Guidelines.

CyberSource survey shows fraudsters' theft of online revenue drops 18% in 2009

MOUNTAIN VIEW, Calif., Nov. 17 -- Results of the eleventh annual CyberSource Corporation (NASDAQ:CYBS) survey of eCommerce fraud, released today, show that merchants in 2009 were fighting back against fraud, and seeing considerable evidence of success.