Canada

Canadian broadcasters sign on in record numbers.

NEEDHAM, MA, May 12, 2010 – Extreme Reach, Inc., a provider of digital video advertising solutions, announced today that its video advertising platform now digitally connects advertisers to more than 4000 TV stations and networks across North America.

Indication of critical mass

Netbooks fuel multi-PC penetration in Canadian households

TORONTO - March 25, 2010 - Traditional notebook and desktop computers remain important considerations for Canadian consumers as the Canadian retail PC market shifts towards a “replacement” purchase cycle.

According to Understanding the Canadian PC Buyer, a recent study by leading market research company The NPD Group, aging computers that are considered unreliable and too slow are driving Canadians to replace their old notebook and desktop PCs with new ones.

Retailers should also focus on Web to increase sales

NEW YORK (Feb. 4, 2010) -- Retailers will see a small uptick in sales from the 2010 Winter Olympics, but it won’t result in high gains for retailers who are already taking a hit from weak consumer confidence, according to a recent Reuters article.

Targeted Word of Mouth Pilot Program Increases Sales for AirWick

DALLAS, TX — December 1, 2009 — ICOM, a division of Epsilon Targeting – the marketing industry’s most advanced provider of consumer information for targeted solutions - today announced the Canadian launch of their new program, iInfluencerTM.

This word-of-mouth marketing program leverages the power of a category’s most influential consumers to deliver measurable results for leading brands.

CyberSource survey shows fraudsters' theft of online revenue drops 18% in 2009

MOUNTAIN VIEW, Calif., Nov. 17 -- Results of the eleventh annual CyberSource Corporation (NASDAQ:CYBS) survey of eCommerce fraud, released today, show that merchants in 2009 were fighting back against fraud, and seeing considerable evidence of success.

Brings Search Engine Marketing and Other Performance-Based Services to Canadian Businesses

MONTREAL/SEATTLE - Oct. 23, 2009 - Yellow Pages Group (TSX:YLO.UN), Canada's leading local advertising company, and Marchex, Inc. (NASDAQ: MCHX), a leading local search and performance advertising company, today announced a partnership to provide simple, local online performance-based advertising products and services to Canada's small and medium-sized business (SMB) customers.

Ask.com increases 11 percent this past month

New York, N.Y., Oct. 19, 2009 - Experian® Hitwise® announced today that Google search properties accounted for 80.46 percent of all Canadian searches conducted in the 12 weeks ending Oct. 3, 2009. Yahoo! search properties, Bing search properties and Ask search properties received 7.99 percent, 7.65 percent and 3.09 percent, respectively.

The remaining 46 search engines in the Experian Hitwise Search Engine Analysis Tool accounted for 1 percent of Canadian searches.

In time for the 2010 Winter Games, street-level imagery helps Canadians and the world explore Canada

Vancouver, October 7, 2009—Today Google has expanded its popular Street View on Google Maps service to include imagery from eleven cities across Canada, including Vancouver and Whistler.

With the 2010 Winter Games coming in February, Street View on Google Maps will enable people within Canada and worldwide to explore the host city and Olympic venues, from B.C. Place Stadium to Whistler Village, and other regions and landmarks across Canada.

Facebook to provide users with even greater control over information shared with third-party applications, and revisions to privacy policy

PALO ALTO, Calif. — August 27, 2009 — Facebook today announced plans to further improve people’s control over their information and enable them to make more informed choices about their privacy. These improvements will include new notifications, additions to Facebook’s Privacy Policy, and technical changes designed to give people more transparency and control over the information they provide to third-party applications.

Ontario − September 2, 2009 − ADTECH today announced that it will provide ad serving for Olive Media, one of Canada’s leading online media companies with the ability to reach over 14 million unique Canadian visitors monthly*. ADTECH, a leading provider of ad serving technology, is part of AOL Advertising.

Through this relationship, ADTECH will serve Olive Media’s display, video and mobile advertising. In addition, Olive Media will integrate ADTECH’s advertising platform with its customer relationship management (CRM) system.