Brightroll
comScore Ranks BrightRoll Number 3 in Online Video Behind Google and Yahoo!
SAN FRANCISCO, CA — 03/11/10 — BrightRoll, a branded video advertising network, today announced that it has maintained its position as the third largest video property in the U.S., according to numbers released by comScore Networks.
BrightRoll Kicks Off Platform Partner Program
SAN FRANCISCO, CA — 12/15/09 — BrightRoll, a branded video advertising network, today announced partnerships with a portfolio of video technology companies. In doing so, BrightRoll expands its video advertising platform to support non-competitive, publisher-side technology solutions, including “mediation layers” which enable publishers to maximize revenue generated from their video advertising inventory.
BrightRoll Performance Pricing Campaign Successes
Leading-Edge VOIP Company Ooma Sees Steady Engagement with BrightRoll’s New CPE (Cost Per Engagement) Pricing Structure
SAN FRANCISCO, CALIF. – Nov. 23, 2009 – BrightRoll, the leading branded video advertising network, today announced campaign momentum around its ‘Performance Pricing’ structure, which includes CPE (cost per engagement), CPV (cost per completed video) and CPC (cost per click).
BrightRoll Establishes UK Presence
Extends Video Ad Network Around the World And Launches Spanish-Language Targeting
SAN FRANCISCO, CALIF. – Oct. 2009 – BrightRoll, the leading branded video advertising network, has announced global location- and language-based initiatives that expand its focus and services beyond the United States. Along with the opening of its office in the UK, the company is expanding its offerings to include inventory across the globe, including Australia, Canada, Mexico and the United Kingdom, and now offers Spanish-language content targeting across the BrightRoll network.


