branding

First Campaigns for The Coca-Cola Company Deliver Over 1 Million Engagements and Reach 8 Million Conduit Network Members

March 23, 2010 -- NEW YORK -- Mediatronica, the social media technology and services company, and Conduit®, the company enabling publishers to distribute their offering directly and through its global network of publishers, announced today a strategic partnership designed to help brand advertisers engage and connect with Conduit’s global online network of 100 million users by providing Conduit’s 220,000 publishers branded applications and content.

Expansive List of Partners Enables Increased Brand-Safe Display Advertising

New York – March 23, 2010 – AdSafe Media, the rating standard of online media, today announced an expanded list of key partnerships that secure the company's position as the market leader in preventative brand protection for the display advertising industry. Through these partnerships, AdSafe will enable its partners to control the placement of display advertising via its Content Rating System and Brand Safety Firewall.

WOODLAND HILLS, Calif., March 18 -- Maxpayments (www.maxpayments.com), a full service ISO handling Multi-Currency Payment Processing, demonstrates their focus on exemplary compliance and risk management with the announcement of their new alliance with BrandProtection.

As one of the first partner ISO's to be certified with BrandProtection, Maxpayments can leverage BrandProtection's risk expertise and advanced technology to increase consumer trust and minimize chargebacks due to fraud.

Evolve Media Offers Custom Creative Campaigns and Affinity Consumer Content Reaching Over 300 Million People Globally

March 17, 2010 -- LOS ANGELES -- Evolve Media announces today the joining of four synergistic companies under the Evolve name: Gorilla Nation, a brand ad sales company, specializing in creating integrated brand experiences targeting affinity audiences; AtomicOnline, publisher of such large media properties, such as SheKnows.com (now #3 on Comscore for Women), CraveOnline.com, TheFashionSpot.com and GameRevolution.com; Springboard Productions, a one-stop branded entert

New York · March 16, 2010 -- With the rise in social media use, user-generated content, and mass-messaging through Twitter and smart phones, the way many advertisers are looking to reach and engage with consumers has shifted. Social activation – the convergence of social and rich or interactive ads powered by the efficiency and scale of advertising networks – has proved highly effective for companies across various verticals.

Brandjacking Index Reveals Highest Growth in Fraudulent Online Activity in Apparel and Luxury Industries

March 15, 2010 -- SAN FRANCISCO -- MarkMonitor today released the company’s latest Brandjacking Index®, which finds that online brand abuse rose across major industries in 2009.

Brand.net, Vizu and Nielsen combine online attitudinal and offline purchase data measurement, allowing brands to optimize Media during campaigns to increase offline sales

SAN MATEO, Calif. (March 8, 2010) – Brand.net, an independent demand-side platform for Brand advertising, today announced the results of a joint research study with Vizu and Nielsen demonstrating that increased purchase intent during an online campaign translated into significant increased in-store product sales for up to six weeks after the campaign completed.

Audience Filtering Technology Works with Existing Brand Safety Offerings; Protects Against Impression Inflation and Fraud

AUSTIN, Texas – February 26, 2010 – Click Forensics®, Inc., a leading provider of online advertising verification solutions, today opened the beta testing program for a new platform that will enable online display advertisers to make audience impression filtering and ad serving decisions in real-time.

Ad-supported content syndication platform to enhance client offerings using concept-based targeting technology

NEW YORK – February 22, 2010 – Mochila, a content syndication technology platform and network, has entered into a strategic agreement with NetSeer, an ad technology company that determines user intent from a Web page with better accuracy and improved performance as compared to traditional search.

Under the terms of the agreement, Mochila has licensed NetSeer’s concept-based advertiser and publisher solutions.

Semantic Advertising Company Launches SemanticProtect to Deliver Brand Safety

NEW YORK, NY -- January 26, 2010 -- Peer39, the leading online semantic advertising company, today announced the general availability of SemanticProtect, a solution that leverages semantic targeting to protect brands in real time.

Protecting a brand has never been more difficult than in today's ever-changing online climate. Without even knowing it, everyday online advertisers are placed at risk in appearing alongside negative and controversial content.