Brand.net

Brand.net, Vizu and Nielsen combine online attitudinal and offline purchase data measurement, allowing brands to optimize Media during campaigns to increase offline sales

SAN MATEO, Calif. (March 8, 2010) – Brand.net, an independent demand-side platform for Brand advertising, today announced the results of a joint research study with Vizu and Nielsen demonstrating that increased purchase intent during an online campaign translated into significant increased in-store product sales for up to six weeks after the campaign completed.

Online Media Network Embraces VAST, Accelerates Brand Advertiser Online Video Adoption

SAN MATEO, Calif. (February 1, 2010) – Brand.net, a network provider of online media solutions for brand advertisers and media agencies, today announced the launch of its Video advertising solution with a campaign for Unilever.

Brand.net’s video solution leverages VAST 2.0, the IAB’s newly released online video pre-roll advertising standard, to extend the company’s market-leading web-wide Branding capabilities across its growing network of high-quality video content.

Online Network for Brand Advertisers CItes Accuracy as the No. 1 Consideration

ATLANTA – (November 23, 2009) – Digital Element, the leader in IP Intelligence solutions, today announced that Brand.net, the online advertising network for brand advertisers, has selected the company’s IP Intelligence technology to help improve the overall performance of its clients’ online advertising campaigns .

Online Ad Network Launches SalesLinkTM and ActivityLinkTM for Autos, Extends Leadership in Measurement of Online Brand Campaign ROI

October 14, 2009 -- SAN MATEO, Calif. -- Brand.net, the online advertising network for Brand advertisers, today announced the company’s entrance into the Automotive category. Brand.net brings its proven approach to successful online Brand advertising to the Autos category, including its industry-first web-wide measurement capabilities.