BlueKai

Video and Display Ads on the Break Media Network Will Now Be Enhanced by Insights From Industry-Leading Data Providers

March 24, 2010 -- LOS ANGELES -- Break Media, an entertainment community for men, today announced partnerships with BlueKai, an in-market data auction, and eXelate, an open marketplace for audience targeting data, to provide Break advertisers with industry-leading ad targeting and optimization capabilities.

GGV Capital Leads Growth Investment in Online Data Leader

Seattle, WA – February 1, 2010 – BlueKai, an intent-focused, auction-based data exchange, today announced it has closed a C round of financing led by GGV Capital (formerly Granite Global Ventures). The round includes investments from existing investors Redpoint Ventures and Battery Ventures.

The company had previously raised a total of $13.7 million in two rounds of funding from Redpoint and Battery. As part of the current funding round, BlueKai added Jeff Richards, Partner at GGV Capital, to its Board of Directors.

Offer Integrated Platform for Audience Targeting and Media Buying Across Ad Exchanges

SAN FRANCISCO, CA – January 14, 2010 – CPM Advisors, Inc. (CPMa), the first self-service media and data buying solution for advertisers and agencies, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to offer clients audience targeting data directly integrated into its media buying platform.

BlueKai In-Market Reports Offer Shopping Profiles of Advertiser Site Visitors as Intelligence to Identify More Likely Prospects at Scale

Seattle, WA – December 7, 2009 – BlueKai, the online industry's largest intent-focused, auction-based data exchange, today announced the launch of BlueKai In-Market Reports, a new analytics service that provides agencies and their clients with valuable insights into the in-market shopping profiles of advertisers site audiences.

Partnership enables up to 25x greater value for agencies and advertisers

NEW YORK -- December 3, 2009 ― MediaMath, the leading digital media buying platform and services company, today announced a strategic partnership with BlueKai, the largest source of online consumer intent data, to bring enhanced audience targeting to the more than 11 billion biddable impressions MediaMath accesses daily.

Index of Consumer Intent Actions Across the Web

Seattle, WA – November 5, 2009 – BlueKai, the online industry's first intent-focused, auction-based data exchange and online marketing's largest source of user intent data, today announced that it will issue a quarterly index of consumer intent action across the Web. “BlueKai Pulse” reflects data trends and insights from the BlueKai Data Exchange which aggregates anonymous intent data of over 145 million unique users on top-tier US e-commerce, online travel agency and auto comparison sites.