behavioral targeting

New Benchmark Study Shows Top Performing Companies Achieve 10% Greater Profit Margins and 13% Higher Customer Retention Rates

VIENNA, Va., March 11, 2010 -- The results are in and the evidence is clear. Organizations do not need a crystal ball to predict better ways to acquire and retain customers -- they need predictive analytics.

In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.

Customers can improve ROI by optimizing Web site performance,improving visibility and increasing conversions

ATLANTA, Feb. 25, 2010-Silverpop, a provider of email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with ClickTale, a provider of Customer Experience Analytics, to help customers more effectively track consumers' online behavior and better understand what engages them.

Recommendation engine enables retailers to deliver tailored content and offers to online visitors

SAN MATEO, Calif., Feb. 22, 2010 – Coremetrics, the leader in marketing optimization, today announced significant enhancements to its recommendation engine, Coremetrics Intelligent Offer™.

These enhancements are designed to make it easier for businesses to deliver a highly personalized consumer experience across all touch points, from initial interest to final sale.

AudienceScience Market Intelligence Reports on Current State of Audience Targeting

New York -- February 22, 2010 -- AudienceScience, a targeting technology company driving digital media success, announced today the results of a commissioned study conducted by Forrester Consulting on behalf of AudienceScience on the current state of audience targeting.

Hires Julie Saxon as Sales Manager

New York -- January 27, 2010 -- AudienceScience, a targeting technology company driving digital media success, announced today that it has hired Julie Saxon as Sales Manager in its newly opened Atlanta office.

The addition of Saxon to the AudienceScience team and the new Atlanta-based office will further facilitate the company’s expansion in the Eastern U.S. With over ten years of experience in sales and marketing, Saxon will drive revenue growth in this region and will be an integral part of the AudienceScience sales team.

Changes in FTC Privacy Self-Regulatory Guidelines Drive New Consumer Disclosure Module

Washington, DC and San Francisco, CA – January 26, 2010 – TRUSTe, a leader in enhancing online trust between consumers and businesses, announced today the pilot launch of its Behavioral Advertising Notice and Choice Program with AT&T and Comcast web properties as anchor participants.

TRUSTe made this announcement before presenting the pilot program at the State of the Net Conference in Washington, DC, an event hosted by the Congressional Internet Caucus Advisory Committee.

Companies to Deliver Seamless Targeting Data Access and Performance Reporting Across Multiple Media Exchanges

NEW YORK, Jan. 26-- eXelate, an open marketplace for online targeting data, and Invite Media, creator of Bid Manager©, a buying platform for display media, announced a partnership to provide Invite Media customers with real time targeting data and dynamic insight reporting through eXelate.

LOS ANGELES – December 9, 2009 – the Rubicon Project, the Internet advertising infrastructure company, has engineered technology and tools for premium Web publishers and their sales channel partners to make the most of their high-quality audiences and expand their reach, build customized audiences and sell a new tier of ad products through its Targeted Audience Program (TAP).

Audience profiling available across thousands of sites, enabling GRP model

WESTMINSTER, CO -- December 14, 2009 -- SpotXchange announced today that it is now offering advertisers the ability to plan and buy campaigns targeted at specific demographic audiences across each of its 2,500 partner sites.

Findings from Pilot “AdIndex Connects with IRI” Study Demonstrate the Power of Bringing Together Attitudinal Insights and Purchase Data

New York, December 2, 2009 – Millward Brown’s Dynamic Logic announced today the launch of “AdIndex Connects with IRI,” a new solution powered by IRI (Information Resources, Inc.) consumer and shopper insights.