automotive

Edmunds.com Forecasts March Auto Sales

Projects 12.4 Million SAAR and Predicts 80 Percent Boost in Toyota Sales

SANTA MONICA, Calif. — March 25, 2010 — This month's new vehicle sales (including fleet sales) are expected to be 1,119,700 units, a 30.9 percent increase from March 2009 and a 43.9 percent increase from February 2010, according to Edmunds.com.

Edmunds.com analysts predict that March's Seasonally Adjusted Annualized Rate (SAAR) will be 12.4 million, up from 10.3 million in February 2010.

Goodway Group Study on Geo- and Intelligently-Targeted Display Campaigns

JENKINTOWN, Pa., Nov. 11 -- Goodway Group, a third-generation, 80-year-old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel, announced today the release of a new white paper titled "Creating Real, Measurable Results with a Geo- and Intelligently-Targeted Display Campaign."

AutoTrader: Auto Sites Must Offer Functionality, Information Consumers Want

AutoTrader.com President and CEO Chip Perry Addresses Shares Insights on October 15 at J.D. Power & Associates 2009 Automotive Internet Roundtable

ATLANTA – October 15, 2009 – According to various studies, between 75% and 90% of auto shoppers use the internet as a source of information while shopping for a vehicle. But fewer than 25% of these people submit an email lead. So why are so few car shoppers submitting email leads, how else are they approaching dealers and how can dealers best serve all on-line auto shoppers?

Brand.net Enters Automotive Category

Online Ad Network Launches SalesLinkTM and ActivityLinkTM for Autos, Extends Leadership in Measurement of Online Brand Campaign ROI

October 14, 2009 -- SAN MATEO, Calif. -- Brand.net, the online advertising network for Brand advertisers, today announced the company’s entrance into the Automotive category. Brand.net brings its proven approach to successful online Brand advertising to the Autos category, including its industry-first web-wide measurement capabilities.

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