AOL Advertising

AOL Advertising Ranks #1 Among Ad Networks, Followed by Yahoo! Network and Google Ad Network

RESTON, VA, January 14, 2010 – comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today reported the top 15 ad networks based on their reach among U.S. Internet users in December 2009.

The ranking showed that AOL Advertising remains the top ad network, reaching 187 million U.S. Internet users, or 91 percent of the total audience, followed by Yahoo! Network (180.9 million) and Google Ad Network (178.1 million).

New York — October 28, 2009 — Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, together with AOL Advertising, will present a workshop titled "AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management." The workshop will occur at ad:tech, one of the most respected conferences in the digital marketing industry for media, marketing and technology professionals.

NEW YORK, NY – September 29, 2009 – AOL announced that Shashi Seth has joined the company as Senior Vice President of Global Advertising Products, responsible for building and scaling AOL’s advertising platform and developing industry-leading products. Seth comes to AOL from Cooliris, where he served as Chief Revenue Officer. Prior to that he was with Google, where he served most recently as head of monetization for YouTube.

NEW YORK, NY – September 21, 2009 – AOL today announced that IKEA will work with AOL Advertising to design and execute a display advertising campaign aimed at informing, inspiring and igniting customers to choose IKEA for their home furnishing purchases. Negotiated by IKEA’s media agency of record, Mediaedge:cia (MEC), this campaign signifies a shift in the company’s advertising approach to include major digital components moving forward.