analytics

Data Accuracy Leads European Web Analytics Provider to Select Leading IP Intelligence and Geolocation Technology

ATLANTA – (March 23, 2010) – Digital Element, a provider of IP Intelligence technology, today announced Webtrekk GmbH, a a provider of premium web-analysis technology, is leveraging the company’s geolocation technology to provide its customers with comprehensive geographical information about user traffic on their websites

New Benchmark Study Shows Top Performing Companies Achieve 10% Greater Profit Margins and 13% Higher Customer Retention Rates

VIENNA, Va., March 11, 2010 -- The results are in and the evidence is clear. Organizations do not need a crystal ball to predict better ways to acquire and retain customers -- they need predictive analytics.

In recent research on predictive analytics published by Aberdeen Group, a Harte-Hanks Company (NYSE:HHS), top performing companies achieved strong performance gains using predictive analytics and data mining.

HN 2.0 Offers Performance Marketers Higher-Level Fraud Protection, Advanced Analytics, Hybrid Tracking for Greater Accuracy

Beverly Hills, CA -- March 3, 2010 -- Hydra, operator of a performance-based multichannel online advertising platform, today announced the debut of its next generation, proprietary campaign tracking software, HN 2.0.

Customers can improve ROI by optimizing Web site performance,improving visibility and increasing conversions

ATLANTA, Feb. 25, 2010-Silverpop, a provider of email marketing and marketing automation solutions specifically tailored to the unique needs of B2C and B2B marketers, has partnered with ClickTale, a provider of Customer Experience Analytics, to help customers more effectively track consumers' online behavior and better understand what engages them.

Impression Attribution Connects Facebook Exposure -- Clicked or Unclicked --
With Online Sales, Orders and Conversions

SAN MATEO, Calif., March 2, 2010 – Coremetrics, the leader in marketing optimization, today announced new enhancements to Coremetrics Impression Attribution™ that enable businesses to accurately analyze how Facebook presence and investments drive key business objectives, such as website sales, orders and conversion events.

Move to Improve the Effectiveness of Ad Delivery in the CPG Industry

RESTON, VA February 25, 2010 – comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company and Alberto Culver, reach their desired audiences across Microsoft’s online properties, such as MSN and Windows Live.

Online advertising occurrences and creative data now delivered on daily basis

New York, March 3, 2010 -- Kantar Media’s Intelligence sector, the leading provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, today announced enhancements to its Internet display advertising monitoring services.

Makes it Easy to Register Users and Maximize On-site ROI from Facebook Connect, Twitter, LinkedIn for Customers like A&E, Intuit, and Answers.com; Features Integrated Social Analytics

PALO ALTO, CA, Feb 18, 2010 – Gigya announced today the general availability of Gigya 4, a new release of its social optimization platform, with new registration, sharing and reporting enhancements that empower customers to maximize referral traffic to their web sites from the leading social networks.

New Orleans, LA., – February 1, 2010 – Webtrends, an enterprise customer intelligence company, today announced a new partnership with Acronym Media, an Advertising Age "Top 10 Search Engine Marketing Agency" and a leader in Keyword-Driven Marketing™. The new deal introduces two new solutions designed to help marketers integrate online marketing and analytics through data intelligence and actionable insights.

Agencies and Resellers now provide analytics and transparency to clients

Phoenix (January 26, 2010) Today FetchBack announced the launch of a Co-Branded portal for its FIDO analytics platform. This innovation is the first of its kind for a retargeting provider, and was created in order to better support Agencies that offer FetchBack's services to their clients.

The result is a web-based, agency-branded portal that clients can log-in to at any time and access real time analytics for their retargeting campaigns.